Outreach And Marketing Specialist
Bakersfield, California Area
•Searched, cultivated, and nurtured new business & community partners to support Food Bank programs including Target, Wal-Mart, Subway, Macy’s, Kern Department of Public Health, KGET-TV, Kern Health Systems, State Senator Michael Rubio and others•Planned and executed new fundraiser events and campaigns including inaugural Fill the Bowl Art Exhibit & Auction, KLLY Stuff the Studio Food Drive, & Golden Empire Transit Stuff the Bus Food Drive•Led efforts in the Wal-Mart Fighting Hunger Together Facebook Voting Contest resulting in a $100,000 donation to the Food Bank in 2011 and a $40,000 donation in 2012•Represented Food Bank and constituents in community wide improvement projects including Kern County Call to Action and California Endowment: Building Healthy Communities•Maintained social media presence via Facebook, YouTube & Twitter•Worked with local media on hunger related news stories•Wrote newsletters, hunger reports, press releases, and media alerts•Researched grant and corporate giving opportunities•Developed online giving program •Oversaw a new donor records database and thank you letter protocol•Provided outreach and information booths at community events•Supervised outreach volunteers and interns•Arranged monthly Resource Fairs to better serve our Food Bank clients