Ben Crawley Email & Phone Number

Ben Crawley is a Global Head of Brand Management - Nature Valley at General Mills. He possess expertise in npd, fmcg, consumer insights, category development, digital marketing and 20 more skills. Colleagues describe him as "I joined RB directly reporting to Ben. And I am so glad I did! Ben had joined the brand just 2 weeks before me but was already an expert on the challenges and opportunities for the brand. He managed, in a very short period, to absorb a huge amount of information, create a very clear and effective turn around plan and lead the change in the organization. Moreover, Ben did it all with a great atitude that inspired everyone around him - specially his team. It has been a great learning and experience to work for Ben and I would be honored to do it again! " and "It was a great pleasure working with Ben on the Durex global brand relaunch. Having led the core work in redefining the brand for today's world, Ben had already ensured that authenticity, relevance and inclusivity were embedded at the core, while also defining a clear and unified brand with the required flexibility to localise across diverse international markets. Together, we focused on bringing the new brand to life in digital, defining strategies to fully refresh key consumer touchpoints, as well as enhance the customer experience by identifying improvements, developing actionable toolkits and flexible assets. This included the relaunch of Durex websites across 45 countries, developing global social media guidelines and playbooks, reviewing CRM approaches, and more. Throughout the process, Ben brought both passion and patience, inspiring our partners in the local markets, while also showing sensitivity and understanding to their challenges. "

Listed skills include Npd, Fmcg, Consumer Insights, Category Development, and 21 others.