Ben Crowther Email & Phone Number

Sydney, New South Wales, Australia

North Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Penrith, New South Wales, Australia

Penrith, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney

Sydney, Australia

Sydney

Erskine Park

• Plan marketing, communication and branding objectives• Develop an annual marketing plan in conjunction with various divisions• Prepare marketing strategies alongside the various divisions• Responsible for editorial direction, design, production and distribution of all organisation publications and newsletters• Establish and publish timelines for communications on the marketing calendar. Producing marketing communications, such as flyers, brochures and event-related projects• Lead all areas of content generation and production across all media platforms• Monitor the effectiveness of the website using google analytics and other software and make changes as required• Responsible for social media presence including Facebook, twitter, LinkedIn, YouTube and google plus.• Developed and supervised the preparation and delivery of sales materials, exhibits, and promotion programs• Prepared exhibits, conferences, meetings• Managed the survey and feedback process including the development, sending and reporting of survey results• Created goals and set measurable objectives for communication effectiveness, consistency and trends, ensure message accuracy, analyse and apply market research• Developed relationships with key media to secure and grow media coverage both online and offline

Rosehill, Nsw

• Plan marketing, communication and branding objectives• Develop an annual marketing plan in conjunction with various divisions• Prepare marketing strategies alongside the various divisions• Implements marketing plans to improve the Co-operatives market position in the different markets it operates in• Direct the marketing and communication activities of the organisation to achieve short and long-term business objectives, increased profit and growth• Responsible for editorial direction, design, production and distribution of all organisation publications and newsletters• Establish and publish timelines for communications on the marketing calendar. Producing marketing communications, such as flyers, brochures and event-related projects• Lead all areas of content generation and production across all media platforms• Monitor the effectiveness of the EAC website using google analytics and other software and make changes as required• Responsible for EAC's social media presence including Facebook, twitter, Linkedln, YouTube and google plus.• Writing press releases for local and national media• Assisted in market evaluation of proposed new products such as video marketing apps and support products• Developed and supervised the preparation and delivery of sales materials, exhibits, and promotion programs• Prepared exhibits, conferences, meetings• Managed the survey and feedback process including the development, sending and reporting of survey results• Created goals and set measurable objectives for communication effectiveness, consistency and trends, ensure message accuracy, analyse and apply market research• Developed relationships with key media to secure and grow media coverage both online and offline• Designed and oversaw advertisements and other mark

Seven Hills, Nsw

As National Marketing Manager, I was responsible for co-ordinating the marketing for Jost Australia, the Australian branch of a multi-billion-dollar multinational company. This included creating an online presence for the company, updating its marketing techniques, continuing traditional marketing and branching into social media and creating a new website.I created and arranged publication of advertising and editorial. Created, collaborated and approved artwork for advertising, digital media and signage. I also was in charge of negotiating with trade media for advertising and editorial space to ensure maximum benefit for the company. I also planned the Jost stand at the Brisbane Truck Show, the biggest truck show in Australia. During this show, I implemented iPad surveys in order to gauge the real time effectiveness of show stands. I sourced promotional products and arranged give-aways and promotions.I implemented a CRM system in order to co-ordinate the sales team in a more effective way.During my time at Jost, I managed a team, budgets and strived to accomplish the KPI’s set. I reported directly to the managing director and collaborated on new product lines and catalogues. I also oversaw promotional and educational videos and technical parts manuals.

Seven Hills, Nsw

During this role, it was my responsibility to launch a new product line into the market. This required research, overseas travel, and negotiations in order to achieve the best results for the company.I oversaw the national sales team, ensuring that the information that they had was current. This included working with the Managing Director to set prices and continually expand my portfolio of products. As well as travelling nationally to educate the sales team, set them goals and ensure opportunities were followed through on. Hitting sales targets in states and on national level and fulfilling KPI’s. My duties also included visiting important customers and negotiating large quantity order pricing. I also formed lucrative partnerships with external companies in order to add value to our product lines.

Sydney, Australia

Updating the marketing strategy and advertising aesthetics.Building the online presence.Ensuring multiple monthly editorials to promote new products

Bachelor; Diploma, Communication 2008

2010 Study took place; including industry experience.

Diploma Of Screen 2005, Screen

Script writing, Editing, Directing