Ben Cryer Email & Phone Number

London, England, United Kingdom

Chertsey, Surrey

• Member of the senior management team, reporting directly to the Chief Operating Officer, with responsibility for all group and national accounts, including top four grocery retailers (Morrisons), online retailers (e.g..
• Consolidated small levels of local business (amounting to less than £¼m) and built these accounts to a portfolio with turnover over £12m in 2017.
• Opened new accounts with most large garden centre groups, an incremental £9m of business in two years.
• Category management of the Morrisons account, overseeing the seasonal aisle in stores from Easter to autumn. This involved collaborating with their buying team to put together a garden care range worth around £5m, with.
• Opened the Amazon account, working collaboratively with suppliers to offer expertise to reach the growing online market. Built the account to £1.5m in 2017 managing nine brands.
• Responsibility for deciding the business’s stocked ranges and negotiating supplier pricing and terms, acting as liaison for suppliers and customers to facilitate products’ route to market.

• Responsible for the B&Q account for horticultural chemicals, worth c. £24m per annum, the largest and most high profile account outside the USA with a detailed strategic plan, and one of B&Q's top 10 suppliers.
• Initiated the garden care category on Amazon.co.uk in collaboration with them, and developed the account to £1.7m in three years (at a time when online garden care business was negligible) without any additional.
• Management of Screwfix Direct and Robert Dyas: an additional responsibility of c.£1m.

London, United Kingdom

• Developing export business, both with existing clients and through opening new accounts.
• Direct account management responsibilities for £2.5m revenue including a mix of UK and export national accounts.
• Worked collaboratively with web design company to implement a new corporate and B2C transactional website.

Chessington, Surrey, United Kingdom

• Responsibility to the business's exports to distributor and national accounts globally, growing to a team of three.
• Export sales grew an average of 40% year-on-year, growing from 5% to nearly half of company turnover during my tenure, a total of c.£4.5 million.
• Appointed distributors and agents in numerous countries and managed the ongoing relationship and business (including ex-UK stock and DDP shipments), and dealt directly with key international department store accounts.
• Organised and attended international trade fairs and represented the business at conferences.