Ben Lai Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Us

Helping drive business growth through strategic marketing initiatives, and empowering organizations to build and scale their ventures. Relentlessly focused on customer obsession and impactful results.

El Segundo, California, Us

San Francisco, California, Us

San Francisco, California, Us

- Planned, influenced and directed the execution in the launch of multiple alpha, beta and GA products across the creative and distributed team segments- Devised launch narratives across multiple launches in monthly moments and product releases- Defined product vision across new products and business lines from 0-1; scaling businesses to monetization and profitability- Partnered with multiple marketing stakeholders across integrated, content, branding and lifecycle marketing- Collaboration across multiple senior leaders and C-suite leadership through communication and presentation of overarching GTM and product-line ups- Lead a team across multiple customer segments, market positioning and messaging and sales/enterprise content

- Directed and influenced PMM function across 4 core Product teams (40+ FTEs) roadmaps, across as business, commerce and cross-platform experience; protecting the platform from malicious advertisers, while also enabling trusted advertisers to grow spend- Hire and Developed FTEs across the team, leading to 100% retention rate within the Facebook organization.- Market research across segments of customer categories to devise product demand in target market, leading to 5 new products developed for the market generating $80m in revenue- Led a newly developed ads platform, Account Quality, to help advertisers unlock blocked revenue due to ad policies and review system inefficiencies. Resulted in $100m enabled, and reduction in accounts churning.- Development insight and project management/alignment with various teams, including engineering, Data Science, Research. - Partnered with RPMM (20+ FTEs) on growth strategy and execution for flagship products across a portfolio of products to ensure high adoption rate (goal at 60%+) and ensure consistent feedback loops to re-engage product improvement- Influenced global adoption strategy and plans, develop positioning that drives action among product's core customers globally, across multiple product areas leading to products unlocking $85m+ from increased adoption

• Business Partnership to enable higher ad approval rates and unlock revenue potentials for advertisers• Ownership for managing seeding and growing/scaling projects that enable improvements to advertiser and sales experiences• Key point of contact for EMEA Advertiser experience for Sales across Operations & Business Integrity• Oversight into EMEA sales strategic planning• Relationship management with key cross-functional partners, including engineering, product management, Data Operations, Policy Operations, Core Operations and Technical Solutions• FB Advertiser policy knowledge both in existing and educational support for future policy rollouts

Mountain View, Ca, Us

Google• Constructed partnership analysis on data platforms for a programmatic advertising initiative in Google DoubleClickX (Previously Google X) • Advised on logistic platform integration and adoption strategies in the warehousing, freight transportation and capacity optimization systems for land vehicles in X

London, Gb

Melbourne, Victoria, Au

Melbourne, Victoria, Au

Zurich, Ch

Sydney, Nsw, Au

Worldwide, Oo

Master Of Business Administration (Mba), Strategy/Technology

Python, Javascript

Post Graduate Accounting Diploma, Chartered Accounting, Management Accounting, Taxation, Financial Accounting, Audit, Ethics

Commerce, Finance & Accounting