Responsible for PC and Print Customer and Market insights for Northwest Europe

Responsible for global brand tracking program across Consumer-Commercial PC and Print, Gaming, and Workstations• Led brand tracking program transformation, improving operational efficiency and speed to insighto Sourced new agile analytics and reporting capabilities, cutting reporting times by 50% and annual reporting costs by 68%o Increased reporting frequency from yearly to quarterly, enabling the business to respond faster to brand opportunities/threatso Improved data quality significantly• Designed and delivered dynamic trend analysis dashboard• Increased access to data, improving brand tracker insights adoption and informing strategic decisions in Business, GTM, and Marketing orgs• Regularly presented brand insights to Marketing stakeholders in local markets and at global level

Scoped and executed quantitative and qualitative research for global brands. Analysis of survey data, interviews, and competitive landscape to make strategic recommendations for marketing initiatives and product development. • Managed complex multi-country consumer and B2B research projects, delivering timely and impactful work• Strengthened desk research offering, generating insights by weaving information from wide-ranging sources together into a convincing narrative• Coordinated with client stakeholders in different geographies, unlocking existing insight and value within client organizations• Presented key research learnings to senior global and local stakeholders, maximizing understanding of insights and enabling robust client decision-making

Devised creative strategies and worked cross-functionally with Creative and Production practices to deliver on-brief marketing content.• Managed the creative briefing and development process, ensuring creative strategy and content outputs aligned consistently with client objectives and expectations• Wrote insight reports on media trends and audiences, identifying creative messaging and content opportunities for internal stakeholders and clients• Led the development of a creative concept testing toolkit to ensure clients go to market with the most effective creative concepts and maximize return on media investment

Worked across Media Activation, Strategy, and Analytics departments, developing a holistic understanding of digital media strategy, planning, and buying.• Responsible for quantifying and measuring the success of Google's brand and reputation campaigns in EMEA to improve the effectiveness of creative, audience targeting, and media strategy• Worked with a cross-functional team and suppliers to ensure accurate implementation of measurement plans• Produced ad-hoc reporting and post-campaign analyses for clients, maintaining strong relationships with key stakeholdersAlso contributed to media strategy development and gained experience in running Brand and DR campaigns.• Researched data-led insights to drive media recommendations in digital communication plans• Set up, executed, and managed campaigns (Social, Search, and Programmatic), optimizing to achieve campaign objectives and primary KPIs