After 12 years at Lion it was time for a change and i took on the role of Manager - Launceston Leisure and Aquatic Centre on a 12 month maternity leave cover.Accountabilities• People leadership – leading a team of 120 people (6 direct reports) – building a strong team culture and identity.• Organisational leadership – building the reputation of the Leisure and Aquatic Centre across the broader Council team.• Business Result – management of the business – forecasting, revenue, cost management, P&L management – everything related to delivering business result to the business.• Local community and stakeholder group engagement around the Leisure and Aquatic Centre.• Member of the Launceston City Council Senior Management Team Key Achievements- Business Result success – reduced operating loss and delivered a better than budgeted business result for the first time since opening.- Team Success - built a stronger team structure based around business requirements- Process Improvement - implemented a continuous improvement process to increase time spent in direct service hours.

Accountabilities- Project Management – Managing an internal cross functional team of 15 people plus external stakeholders (architects, engineers, government, heritage etc.)- Internal engagement of project across all levels of business- General management of tourism and hospitality operations for the James Boag’s Brewery – P&L management, write tourism submissions, local contact for tourism industry and business events, book media, manage budget.• Develop and manage marketing campaigns for all James Boag’s Brewery tourism media and comms • Key member of the James Boag’s brand team development strategy, identity, planning and execution.Key achievements • Wrote the approved business case for the multimillion dollar new tourism development at the Brewery• Key member of Brewery leadership team bringing vibrancy into the culture at the James Boag’s Brewery – meetings, team days, community days, presenting – resulting in significant increase in team member engagement within brewery (engagement scores up to 90%)• Tas Tourism Awards success – Winner category 17 Tourism Wineries, Distilleries & Breweries, 2nd place category 2 – Tourism Attraction.• Successful management of both Boag’s Centre and Project budgets including all forecasting

Returning to Tasmania from various brand marketing roles to take over management of the tourism operation at the James Boag's Brewery.Accountabilities• People leadership – leading a team of 15 people – building both capability, but also more importantly a strong team culture and identity.• Organisational leadership – internal stakeholder management to ensure everyone at Lion was engaged in the tourism operation of the James Boag’s Brewery. • Business Result – management of the business – forecasting, revenue, cost management, P&L management – everything related to delivering business result to the business.• Local community engagement around the James Boag’s Brewery and brands.• Member of the brewery operations leadership team – attending leadership forums, involved in key initiatives around brewery direction, team engagement (for all 150 team members)• Member of the Tasmanian sales team – presenting both internally and externally, attending sales meetings, spending time with customers.Key Achievements• Team Culture – a true change in the culture of the Boag’s Centre – from one of negativity and not feeling like part of the overall brewery; to one of positivity and feeling like the team is part of the bigger picture – from a culture of ‘no’ to a culture of ‘yes’ – this was the key to all success in the business.• Increased business footprint – tours to 7 days (from 5), introduced functions/business events, developed a bar, café and beer garden, redeveloped merchandise range, reinvigorated museum.• Business Result success – tripled visitation to 26,000 paid visitors (a further 10,000 for museum), doubled top line revenue to $700,000, delivered net profit of $50,000 for first time since opening doors in 2002

Working on Tooheys Extra Dry (TED), the 5th largest beer brand in Australia provided the opportunity truly develop my brand management and general marketing skills plus build my commercial acumen.Accountabilities:- Developing strategic direction, brand identity and yearly brand plans- Internal stakeholder management – leadership team, regional and national sales teams, other functions – operations, P&C, commercial.- Ongoing leadership of projects both with internal work teams and external agency/project teams.- Digital – digital database, social media, content development, manage website build and strategy- Manage multi touchpoint TED music platform – content, band comp, creative, Sponsorships- Development of key brand communication and promotion – above and below the line activity – creative development - TV, radio, outdoor, digital, social and in-trade promotions.- Management of all spend – media buy, merchandise development and purchase, sponsorship, agency fees etc.Key Achievements:- TED economic overhaul, including alcohol content reduction to set TED up for long term success and deliver a genuine 3-way win for consumers, customers and brand – TED volume growth and profitability growth volume (up 8 per cent year on year to Dec 2011)- National packaging refresh and major trade promotional activity to launch nationwide across 6500 venues – developed a strong visual identity for TED in market contributing to increased volume (up 8 per cent year on year to Dec 2011)- TED long term brand strategy – from positioning and identity work through to sensory identity - Developing TED’s music and sponsorship platform – incl. uncharted – unsigned band competition with 3500 entries, Big Day Out, Splendour in the Grass - Developing 2010/11 and 2011/12 brand activity plans – initial strategy work, communicating plans and developing and executing them- Budget – for the 2 financial years I was responsible for the TED budget spend was managed precisely.

- Developing Christmas key selling period strategy and activity for James Boag’s Premium- Media planning for the ‘Who is James Boag?’ campaign- Managing sponsorships – Moonlight Cinema, Open Air Cinema, Taste of Tasmania and Festivale.- Pack evolution for James Boag’s Premium- Management of Boag’s Classic Blonde – trade promotions, outdoor production and media.- Launch of Boag’s Wizard Smith’s Ale – promotions, media, pack development, proposition development