As the Head of the Sales & Marketing team reporting into the CEO, I lead an 8-person team responsible for developing a consumer-focused business strategy with a combination of digital and traditional marketing to position Solvar as a leader in Celtic jewellery in the EMEA & North America travel retail category.Detailed responsibilities include:• Strengthened partnerships with Irelands & UK leading travel retail Accounts such as Shannon Heritage, Lagardere Travel Retail, Kilkenny Group, Carroll’s Irish Gifts, Fields Jewellers, Titanic Belfast & Giants Causeway through increased customer service & promotional programs.• Successfully negotiated trading terms with governing bodies in Ireland/UK & customer groups and won the majority of tenders pitched.• Conduct range reviews, new product introductions and range rationalisation in line with the business strategy• Implementation of go-to-market programs through R&D and providing tools to support execution by the sales team. • Provide ongoing coaching & guidance to the team to maximise ROI by account.• Create, communicate and deliver retail sales targets through to the field team. • Manage and demonstrate ‘Pipeline’ management of long and short-term opportunities• Collaborate with 3rd party agencies to drive social media and online presence; both in Ireland and globally.• Launched & Facilitated staff and Customer training sessions.

Strategic marketing consultant, providing direction to the executive team on how to ignite sales growth. Proposed and execute strategic plans that increased revenue with an emphasis on grassroots marketing and merchandising tactics using social media, website, email, and events to influence B2B and consumer buying behaviours.

As the National Capability Manager I lead a cross-functional team to deliver on 3 key organisational strategies for the Australian business: Learning & Development programs for approximately 300 team members, the project rollout of Digital Systems (MS CRM, SAP, website & internal web portal) processes and internal communication platforms.Other duties included:• Leadership in change management frameworks by understanding obstacles to then developing creative solutions to address them 
• Leadership in Project Management by managing multiple projects across various segments & timelines. • Facilitated sales training programs on On/Off-trade Merchandising standards, selling techniques, Negotiation skills and Coaching for managers.• Collaborated with 3rd party Industry experts in the development of leading training & development programs for Sales & Marketing teams.• Collaborated with Category Managers in the development of In-Store Picture of Success modules for the Sales & Marketing Web Portal.• Collaborated with digital suppliers with the development of interactive Sales & Marketing Web Portals, SMS video messaging and corporate social media platform.• Manage and increase the effectiveness and efficiency of Partner relations (HR, Communications, Sales, Marketing, Finance & IT), through communication and coordination.
• Improving the operational processes and policies in support of the organisation’s mission - supporting better management reporting, information flow and management and organisational planning.

As the National Sales Operations Manager, I lead a cross-functional team to establish and deliver on company objectives as well as maintaining, developing and enhancing targets, sales strategies, operational initiatives, process innovation, customer service excellence, and projects to continuously improve and deliver customised service delivery and profitability.Other responsibilities included:• Ownership of the Off Trade Customer Excellence Group. Designed to collaborate with Australia’s Leading Independent retailers with upcoming product Innovations, below the line brand campaigns and customer service.• Facilitate and Coach Key Account Managers who manage large accounts i.e Coles & Woolworths in delivering successful Customer business Plan & reviews.• Facilitate sales training programs on On/Off-trade Merchandising standards, selling techniques, Negotiation skills and Coaching for managers.• Implementation of sales tools, such as Merchandising Standards booklet (Path to Purchase), the Planned Call guide, product knowledge guides based on Feature, advantages & benefits.• Work with the Marketing team by providing category, shopper, channel and direction for BTL agency briefs to drive category alignment for both On & Off Trade• Lead On/Off Trade BTL brand campaign planning cycle with Marketing teams, ensuring strategic alignment of brand objectives to On/Off Trade Channel & strategic Customer priorities.• Work with leading 3rd party Industry experts with the development of leading training & development programs. • Work with Innovative Equipment suppliers to develop cutting edge equipment for product portfolios. • Manage and deliver commercial targets and P&L objectives 
• Ownership and coordination of key inputs into the Asahi Premium Beverages planning and 
forecasting processes• Project lead for the integration of the Schweppes Non – Alcohol business with the alcohol business to form Asahi Premium Beverages.

As the Marketing Manager for licensed division, I was responsible for developing the Victorian state sales & marketing plan working closely with the head office brand team to create and execute brand management initiatives aligned with the licensed channel objectives, including new product development & go to market to strategies and implementation of national promotional programs across all platforms.• Managed a Marketing team consisting of a Trade Marketing Executive and 3 Marketing Coordinators. • Responsible for the state promotional budget, create promotional activities to drive volume to our Off and On-trade accounts.• Provide category, shopper, channel and direction for BTL agency briefs to drive category alignment• Provide detailed insight to brand owners in regards to the channel, state and customer specific requirements to assist in the development of promotional activity for both on and off premise• Management of state, customer and channel specific nuances for input into activation planning• Manage state annual Activation/Promotion calendar, including the associated spend versus budgets.• Project Managed the first in-store activation partnership with Telstra "WiFi & Beverage" Digital signage promotion.

As the On-Premise Sales manager for Victoria my role was to lead, coach and develop a team of 6 sales representatives & 2 junior Key Account executives to achieve the national business objectives.• Provide leadership in the management of all aspects of the commercial trading relationships with our customers, in turn growing volume and value share.• Conduct product range reviews, new product introductions and range rationalisation in line with the Licensed channel strategy• Achieve successful renegotiation of current business and assist in sourcing new or additional business• Create and enhance relationships at multiple levels between key customers and their associated industries, both internal and external to Coca-Cola Amatil, to drive cross-functional synergies for Amatil and our customers• Provide ongoing coaching & guidance to the team commercially to maximise ROI by customer group• Project lead in Victoria for the launch of Russian Standard Vodka into the Australian Market.

As the State Key Account Manager, I managed the largest On-Premise Key Accounts like Crown Casino, Melbourne Pub Group & National Hospitality Group.• Managed 2 million Promotional funds to support growth strategies.• Work with all Brand Managers in developing Marketing strategies for all venues• Development of relationships with the key decision makers.• Analyse volume data Vs target via Simtac• Create and conduct quarterly business reviews with all senior management• Create and present Power-point business plans to Senior Management• Implement merchandising standards• Gained New distributions throughout all venues