I am an experienced Copywriter, Graphic Designer, Creative Director and Fortune 500 Brand Marketing Executive and I’ve spent the past ten years helping some of the biggest brands in the country tell their story clearly, quickly and effectively. From the initial brainstorm to the bottom of the sales funnel, we’ll dig deep and figure out the key factors that separate you from the competition and use them to build a sustainable, scalable, multi-channel marketing strategy that will carry you to the next level.

Oversaw all branding and marketing strategies for startup corporate benefits and wellness administration company offering a unique benefits/wellness solution for groups of over 50 employees. Developed contemporary branding system – including a new logo and color palette – that modernized and united multiple divisions of company while allowing each to maintain unique identity.Utilized “7 Strata” approach to establish, clarify and promote core values, brand promise, X-factor, etc.Created and executed quarterly multi-channel marketing campaign, involving trade shows, email drip-campaigns, magazines and social media that resulted in 106% increase in converted leads. Implemented new requisition system for print collateral that reduced production costs by 40% and cut down order-to-reception time by 14 days (on average) for brokers and producers in 23 different states. Revitalized focus on client retention by creating onboarding guide and program that reduced one-year turnover by 20%.Created onboarding campaign that increased program participation of client populations from 40% to 80% on average.

- Created and executed successful online marketing campaigns for Fortune 500 clients in various industries.- Executed campaigns across a variety of media, including blog posts, articles, infographics, social media campaigns, interviews and more.- Evaluated link-building campaigns and produced feature-length link-building strategies for clients.- Wrote Advertising Copy for client websites, blogs, product catalogs, outreach campaigns and more.

- Create and author engaging and informative articles for Personal Finance section. - Research and produce slideshows for Personal Finance section.- Research and author full-length How-To guides for main site.

- Create and execute national web-based PR campaigns- Daily analysis of and outreach to potential media outlets- Write engaging, SEO-optimized web content - including blogs, articles, website copy and advertising copy.- Generate friends and followers. - Take over the Internet, one blog at a time.

I contribute articles to the "Your Money" section of Business Insider

- Create, Organize and Judge Dashiell Hammett Writing Contest - Organize Lunchtime Lecture series for Comparative Literature Department- Maintain and update calender for College of Liberal Arts