Regional Marketing Manager
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Responsible for leading all sales and distribution management for Commercial, Personal, Specialty and Accident lines across the Dallas Region. Product distribution to 670+ appointed agents in Texas, Louisiana, Arkansas, Oklahoma, Colorado, Utah, Nevada, New Mexico, and Wyoming.In depth commercial middle market and risk management product knowledge to market for all industry segments. These included, manufacturing, technology, real estate, life science, energy, financial services and more.Strategic and tactical leadership of 78 production underwriting staff members through detailed market focused activities including agency visibility requirements, pipeline development, and cross-selling initiatives.Leadership team role responsible for profit and loss of an $850M branch. Led implementation and execution of $2.1B regional sales management process in support of business unit strategic growth priorities. Worked with all department managers to identify and deploy new additive growth strategies for the branch and region. This included creating metrics to measure growth, profit, rate, and retention. Additive growth strategies include product specific marketing launches and business class campaigns. Developed and implemented a branch key account program. Actively manage the program through production staff to ensure retention of the branch and region’s top accounts and underscore the importance of insured visitation and pre-negotiation in the renewal process.Build and maintain a sales culture within the office by demonstrating and sharing business development expertise. This includes sales training and business negotiation techniques. Lead all producer management including results analysis, agency tiering, strategic and tactical planning, and supplemental commission administration. Responsible for all regional producer management including agency appointments & terminations. This includes developing a pipeline of new agency appointments.