Ben Drayton

Ben Drayton Email and Phone Number

Digital Product | Product Strategy | Growth @ Capsifi
Ben Drayton's Location
Sydney, New South Wales, Australia, Australia
Ben Drayton's Contact Details
About Ben Drayton

A seasoned leader in Product Management, I've had the privilege of guiding dynamic teams to their full potential. My journey in product management has taken me through the realms of b2c and b2b, navigating start-ups, scale-ups, and established public companies in the sectors of igaming, fintech, insurance, and SaaS.In pursuing innovation, I've steered cross-functional teams to conceptualise, design, and implement cutting-edge solutions. Along this journey enhancing operational efficiencies and customer experiences and fortified risk management strategies to ensure quality.I find fulfilment in shaping a vision and inspiring teams to bring about impactful changes that simplify lives, boost efficiency, and add joy.At the heart of my approach lies a deep understanding of the user and a commitment to data-driven decisions, which have been instrumental in driving robust financial outcomes.

Ben Drayton's Current Company Details
Capsifi

Capsifi

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Digital Product | Product Strategy | Growth
Ben Drayton Work Experience Details
  • Capsifi
    Senior Product Manager
    Capsifi Aug 2023 - Present
    Sydney, New South Wales, Au
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  • Employment Hero
    Senior Product Manager
    Employment Hero Jan 2023 - Aug 2023
    Sydney, Nsw, Au
    Drove product led growth.
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  • Honey Insurance
    Senior Product Manager
    Honey Insurance Mar 2022 - Jan 2023
    The Rocks, New South Wales, Au
    Built home insurance that turns the experience as you know it, on its head.- Accountability for core customer platform- Ensured product strategy and roadmaps were aligned with broader business outcomes- Leveraged data and analytics to drive informed decisions- Increased acquisition growth through targeted micro-growth loops- Fostered powerful collaboration between product and performance marketing/ growth- Established an experimentation framework aligned with critical outcomes
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  • Ubank
    Senior Product Manager
    Ubank Apr 2016 - Feb 2022
    Sydney, New South Wales, Au
    Responsible for acquisition & on-boarding. Lead a high-performing product team of product owners and business analysts. Defining the product vision and executing outcome-based roadmaps for:- Public Website & Landing Pages- Product Signup Flows (Home Loan, Savings, Transaction & Term Deposit products)- Experimentation, Conversion Rate Optimisation & Insights- Key journeys in growth & performance marketing channels: SEO, SEM, programmatic, affiliates, social
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  • Bwin
    Product Manager: Head Of Portal & Ux
    Bwin Jan 2015 - Feb 2016
    Vienna, Vienna, At
    - Delivered innovative digital products & features; driving revenue, user engagement, and market share- whilst aligning with the overarching company vision.- Built a team of Product Managers and UXD responsible for optimising multiple brands, domains & apps.- Maintained AML, KYC and responsible gambling compliance across multiple European jurisdictions.
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  • Bwin
    Product Manager: Mobile Portal
    Bwin Jan 2014 - Dec 2014
    Vienna, Vienna, At
    - Clear communication of product vision, short and long-term outcome-based roadmaps.- Developed business cases for portal features (registration, account and regulatory requirements, KYC requirements, payments, bonus schemes, and front-end performance).- Requirement analysis, story creation, and UAT with scrum teams across multiple backlogs.- Data-driven analysis, and performance measurement of new product development.- Designed quantitative and qualitative test metrics for products.
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  • Bwin
    Product Owner- Portal Conception
    Bwin Mar 2013 - Dec 2013
    Vienna, Vienna, At
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  • Die Berater Unternehmensberatungs Gmbh
    Training And Development Consultant
    Die Berater Unternehmensberatungs Gmbh Jan 2009 - Mar 2013
    Vienna, Vienna, At
    Conducted analysis of training and organisational needs, built multidisciplinary solutions, working with cross-functional teams to implement.Worked with: Raiffeisen Bank, Erste Bank, Volksbank, Superfund, ÖBB, HSG Group, Siemens, T Mobile, Software Data Services, Kapsch, Austria Lotteries, Casino Wien, Goodyear, Neumann International...
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Ben Drayton Skills

Business Development Product Management Strategy Project Management Business Strategy Management User Experience Strategic Planning Web Analytics Market Research Agile Methodologies Competitive Analysis New Business Development Program Management Team Leadership Entrepreneurship Project Planning Analysis Conversion Optimization Digital Product Management Mobile Internet Omni Channel Web Strategy Stakeholder Management Change Management Open Banking Open Apis Personalisation A/b Testing

Ben Drayton Education Details

  • Macquarie University
    Macquarie University
    Psychology
  • Webster Vienna Private University
    Webster Vienna Private University
    Master Of Business Administration

Frequently Asked Questions about Ben Drayton

What company does Ben Drayton work for?

Ben Drayton works for Capsifi

What is Ben Drayton's role at the current company?

Ben Drayton's current role is Digital Product | Product Strategy | Growth.

What is Ben Drayton's email address?

Ben Drayton's email address is be****@****ail.com

What schools did Ben Drayton attend?

Ben Drayton attended Macquarie University, Webster Vienna Private University.

What skills is Ben Drayton known for?

Ben Drayton has skills like Business Development, Product Management, Strategy, Project Management, Business Strategy, Management, User Experience, Strategic Planning, Web Analytics, Market Research, Agile Methodologies, Competitive Analysis.

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