Ben E. Email & Phone Number

Salt Lake City, Ut, Us

- Created and implemented short and long-term e-commerce strategies to increase leads, conversions, and revenue from Steve Regan's website leading to a 90% CAGR in online sales.-Grew website traffic from roughly 6k to 15k visitors per month.- Built marketing programs to support specific marketing objectives across channels, product categories, brands, and customer segments.
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on traffic, sales, profitability, customer engagement and retention.- Wrote compelling copy for various mediums (ads, blog posts, product descriptions, newsletters, social media) that improved our average position on Google from over 40 to under 20.- Track product sales across website and other channels- Work to develop, maintain, and optimize Steve Regan's website – content, UX, design, site performance, product pricing, etc.- Assist in building and merchandising eCommerce product assortment based on company guidelines and data analysis.- Conduct pricing analysis to understand elasticity and set prices to maximize profits- Manage all aspects of Shopify platform (customers, orders, tags, products, etc.)- Monitoring web analytics to identify areas for improvement across the website and other digital platforms to increase traffic, engagement, and conversion rates.- Continuous product presentation improvements including short, long descriptions, key features, photography, and restriction codes- Maintain active and up to date knowledge of company product lines, pricing structures and detailed product information- Merchandised and marketed over 5,000 SKU's

Lehi, Ut

Oversee the daily communication exchange within the company and the audience it serves through social media.Manage Bad Apple's online presence and reputationRespond quickly and professionally to all reviews, comments, and messages across social outletsPost regularly on Bad Apple's social pages ensuring the content is engaging and relevantCreate and manage local listings across multiple platforms for Bad AppleImplement email marketing campaigns to increase post-purchase outreachCreate Display Ads to increase brand awareness and drive sales from other sitesPull data from Google Analytics and Search Console to report on results from marketing campaigns

Lehi, Ut

Drove the roadmap, strategy, and execution of lifecycle marketing to retain, build loyalty and increase lifetime value by engaging customers with personalized marketing at every stage of the lifecycle. Developed an overall CRM strategy for clients using appropriate marketing channels.Defined tech requirements, system integrations as well as process and procedures for all lifecycle marketing campaigns.Monitored and analyzed campaign results across all channels to understand the effectiveness of our tactics and see how we can improve results.Created customer retention and reactivation marketing campaigns for small business owners.Conduct research on various industry verticals to provide briefs and come up with marketing plansPrepared reports surrounding the performance of email, SMS and social media campaigns.Strategized monthly engagements for email, SMS, social and rep management campaigns.Analyzed data for business owners to allow them to re-engage with their customersHelped execute on content creation across all marketing channels, ensuring all content is concise, compelling, and on brand.Design and write copy for over 50 different SMB's monthly email campaignsStrategize monthly engagements for email, SMS, social and rep management campaignsWorked with product and development teams to define feature requirements for real-time marketing campaigns.

Responsible for assisting customers with sales related issues including customer complaintsResponsible for ringing up financial transactionsPrepares and processes inventory from shipmentsResponsible for maintaining accurate prices on merchandise signs

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Volunteered with 4HStudied marketing and general business core classes.

Bachelor Of Science (Bs), Marketing