Ben Emanuel Email and Phone Number
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I'm a Strategic Partner Manager with a 17+ year track record of success in ad tech operations with a specific focus on programmatic Owned and Operated (O&O) initiatives. With my expertise in digital media, relationship management, ad technology, programmatic advertising, and media development, I am able to drive cost savings, increase revenue opportunities, and troubleshoot high-tech challenges. I improve key performance indicators (KPIs) and optimize revenue streams by launching and skillfully managing various large-scale partner programs that make a significant impact. I've built a reputation for proficiency in building strong, mutually beneficial relationships with vendors and partners, consistently negotiating optimal business terms that benefit all parties involved.As a dynamic leader, I assemble high-performing teams that capitalize on opportunities and maximize yield. I understand the value of teamwork and collaboration, and I'm adept at translating and communicating complex technical details across a broad range of audiences. Whether it's troubleshooting technical impediments or diving into the nitty-gritty details, I'm your go-to problem solver.My career also involves creating scalable media solutions and curating inventory to meet the demands of a rapidly evolving media landscape. I collaborate closely with executives and peers to grow scalable, global initiatives that drive success in the ever-changing world of media and advertising.If you’d like to connect about ad tech, programmatic advertising, and global media development, I'd love to hear from you and explore potential opportunities to work together.
Pubmatic
View- Website:
- pubmatic.com
- Employees:
- 605
-
Senior Account Executive - Dsp PartnershipsPubmatic May 2024 - PresentRedwood City, California, United States -
Integration SpecialistEmodo Dec 2023 - Mar 2024San Francisco Bay AreaSuccessfully completed short-term consultancy where I oversaw the integration of over 20 CTV and Mobile publishers to the Emodo Exchange. My responsibilities included troubleshooting, promoting Emodo's demand opportunities and communicating the integration status internally. -
Senior Manager - Ads PartnershipsSamsung Electronics America Jul 2019 - Sep 2023Mountain View, CaliforniaI oversaw the Samsung Mobile Ads Programmatic Business for all of Samsung’s O&O Services as the sole owner and senior manager of ad partnerships across the organization. I led both full-time and contract employees in the advancement of the programmatic business. ❏ Increased bid density with an improved eCPM of 45% by onboarding five Ad Exchanges to the Samsung Mobile Marketplace, supporting Weather, Pay, Galaxy Store, News, and Game Launcher❏ Eliminated creative IDs stuck in the queue by 95% by launching an integration with The Media Trust to automate the content review process. ❏ Boosted overall revenue by 25% by influencing the adoption of a more flexible category acceptance with ads. -
Senior Partner Development ManagerPlaceiq Jul 2014 - Jul 2019Greater New York City AreaIn this role, I managed supply vendor relationships to drive the framework for a successful and growing media organization. ❏ Supercharged request volume by 4x and decreased the overall eCPM by launching seven direct RTB integrations which solved low fill rate issues and enabled new partnerships with targeted users. ❏ Streamlined and automated the process for handling whitelist and blacklist requests to increase available inventory, reduce project time from all-day to 10 minutes, and remove objectionable publishers from the supply pool. Categorized available inventory, created targeted presets, and collaborated with engineering to assign categories. ❏ Reduced media costs by 56% by delivering a monthly analysis of the organization’s bidding strategy, and presented quarterly reviews to partners to drive ongoing collaboration. -
Partner Manager, AtlasFacebook Apr 2013 - Jun 2014Greater New York City AreaAt Facebook, I launched the strategic Atlas Partnership Program to generate revenue for key clients, promote and sell a Rich Media and Video Solution, and offer full-service ad-serving products. ❏ Drove 40% of revenue in France by leading the integration of Rich Media Campaigns in the region. ❏ Reduced operational costs and eliminated concern for human error by creating an automated foundation for the partnership program. ❏ Prevented key partners from utilizing competitive ad services by promoting Atlas partner integrations for HTML5, Flash, and Video support. -
Partner Engagement ManagerMicrosoft Aug 2011 - Apr 2013Greater New York City AreaAs the Partner Engagement Manager, I co-developed crucial new strategies for organizational partnerships to enhance the Atlas product suite. ❏ Created a blueprint for third-party integrations, allowing Atlas to collect campaign metrics at a reduced cost. ❏ Captured standard VAST metrics in Atlas by developing a solution to utilize existing technology and coordinate with external video ad servers. ❏ Led discussions with the Microsoft Business Group and Engineering Teams to build tools and improve the workflow for external partner integrations. -
Project Manager - Rich MediaMicrosoft 2008 - 2011Greater New York City AreaI managed Rich Media and Video campaigns, a significant revenue source for the Atlas Suite, across large creative and media agencies.❏ Executed Rich Media campaigns, spearheaded launch schedules, and adjusted the Atlas code to comply with publisher layout and creative specifications. ❏ Eliminated confusion and lapses in communication by leading campaign kick-off calls with media and creative agencies to discuss campaign goals and objectives. ❏ Averted tracking issues by troubleshooting Action Script and training Flash Developers on how to code to meet Atlas Rich Media Specifications.
Ben Emanuel Skills
Ben Emanuel Education Details
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Economics
Frequently Asked Questions about Ben Emanuel
What company does Ben Emanuel work for?
Ben Emanuel works for Pubmatic
What is Ben Emanuel's role at the current company?
Ben Emanuel's current role is Programmatic Advertising ➨ Ad Technology ➨ Strategic Partner Development.
What is Ben Emanuel's email address?
Ben Emanuel's email address is be****@****msn.com
What is Ben Emanuel's direct phone number?
Ben Emanuel's direct phone number is +141559*****
What schools did Ben Emanuel attend?
Ben Emanuel attended University Of Southern California.
What skills is Ben Emanuel known for?
Ben Emanuel has skills like Html, Javascript, Actionscript, Photoshop, Microsoft Office, Flash, Css, Client Development, Account Management, Online Advertising, Ad Serving, Partner Management.
Who are Ben Emanuel's colleagues?
Ben Emanuel's colleagues are Mubeen Ahmad Shaikh, Ivan K., Brijesh Yerram, Umesh Dhande, Pritesh Malpani, Ramkrishan Ravi, Vijayadurga Ayyappan.
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