Ben Emanuel Email & Phone Number

Redwood City, California, United States

San Francisco Bay Area

Successfully completed short-term consultancy where I oversaw the integration of over 20 CTV and Mobile publishers to the Emodo Exchange. My responsibilities included troubleshooting, promoting Emodo's demand opportunities and communicating the integration status internally.

Mountain View, California

I oversaw the Samsung Mobile Ads Programmatic Business for all of Samsung’s O&O Services as the sole owner and senior manager of ad partnerships across the organization. I led both full-time and contract employees in the advancement of the programmatic business. ❏ Increased bid density with an improved eCPM of 45% by onboarding five Ad Exchanges to the Samsung Mobile Marketplace, supporting Weather, Pay, Galaxy Store, News, and Game Launcher❏ Eliminated creative IDs stuck in the queue by 95% by launching an integration with The Media Trust to automate the content review process. ❏ Boosted overall revenue by 25% by influencing the adoption of a more flexible category acceptance with ads.

Greater New York City Area

In this role, I managed supply vendor relationships to drive the framework for a successful and growing media organization. ❏ Supercharged request volume by 4x and decreased the overall eCPM by launching seven direct RTB integrations which solved low fill rate issues and enabled new partnerships with targeted users. ❏ Streamlined and automated the process for handling whitelist and blacklist requests to increase available inventory, reduce project time from all-day to 10 minutes, and remove objectionable publishers from the supply pool. Categorized available inventory, created targeted presets, and collaborated with engineering to assign categories. ❏ Reduced media costs by 56% by delivering a monthly analysis of the organization’s bidding strategy, and presented quarterly reviews to partners to drive ongoing collaboration.

Greater New York City Area

At Facebook, I launched the strategic Atlas Partnership Program to generate revenue for key clients, promote and sell a Rich Media and Video Solution, and offer full-service ad-serving products. ❏ Drove 40% of revenue in France by leading the integration of Rich Media Campaigns in the region. ❏ Reduced operational costs and eliminated concern for human error by creating an automated foundation for the partnership program. ❏ Prevented key partners from utilizing competitive ad services by promoting Atlas partner integrations for HTML5, Flash, and Video support.

Greater New York City Area

As the Partner Engagement Manager, I co-developed crucial new strategies for organizational partnerships to enhance the Atlas product suite. ❏ Created a blueprint for third-party integrations, allowing Atlas to collect campaign metrics at a reduced cost. ❏ Captured standard VAST metrics in Atlas by developing a solution to utilize existing technology and coordinate with external video ad servers. ❏ Led discussions with the Microsoft Business Group and Engineering Teams to build tools and improve the workflow for external partner integrations.

Greater New York City Area

I managed Rich Media and Video campaigns, a significant revenue source for the Atlas Suite, across large creative and media agencies.❏ Executed Rich Media campaigns, spearheaded launch schedules, and adjusted the Atlas code to comply with publisher layout and creative specifications. ❏ Eliminated confusion and lapses in communication by leading campaign kick-off calls with media and creative agencies to discuss campaign goals and objectives. ❏ Averted tracking issues by troubleshooting Action Script and training Flash Developers on how to code to meet Atlas Rich Media Specifications.