Ben Feeney

Ben Feeney Email and Phone Number

Innovation Executive | Product & Brand Builder | Multiple Patents in Multiple Countries | Marketing Advisor @ Two Worlds Collide
Ben Feeney's Location
Nashville, Tennessee, United States, United States
Ben Feeney's Contact Details
About Ben Feeney

Ben Feeney is an experienced senior innovation executive with a proven track record of delivering transformative growth by leading strategic product development, new brand creation, and delivering in-market differentiation within Beverage, Consumer Products, Durable Goods, and MedTech. He is an expert in turning user insights, consumer experiences, and culture shifts into innovation roadmaps that result in incremental revenue.He founded Two Worlds Collide in 2021, a new product and brand strategy consultancy, that works with Fortune 500 clients through start-up ventures on developing new ways to deliver new growth. Additionally, he is a Principal at Freestyle Partners, holders of 63 patents in 30 countries for the global Handheld and Transportation applications of the breakthrough air and surface disinfection technology, Far-UVC.He was Vice President - Brand Marketing at Asurion, a multi-national company focused on helping nearly 300 million subscribers connect with, protect, and enjoy their digital devices. Previously, he was responsible for building and implementing structural innovation capability as Global Senior Director - Innovation & New Initiatives at Molson Coors. For the U.S. business unit of the beverage company, he held leadership roles in marketing, innovation, whitespace ideation, and foresights.Prior to Molson Coors, Ben spent almost 10 years as a branding, communication, and innovation consultant at the agency management level. Passion points & specialties: innovation, new product development, pipeline development, disruptive innovation, brand building, communication strategy, foresight, insight, vision setting, DEI, DEIB, intellectual property, diversity, patents, inclusion, front end innovation, structural innovation, whitespace ideation, new product development, business strategy, rapid ideation and prototyping, design, visual identity, branding, technology, Far-UVC, venturing, startups, advertising, marketing, storytelling, dynamic presentation, people development, agency relations, agency management, budgeting and P&Ls.

Ben Feeney's Current Company Details
Two Worlds Collide

Two Worlds Collide

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Innovation Executive | Product & Brand Builder | Multiple Patents in Multiple Countries | Marketing Advisor
Ben Feeney Work Experience Details
  • Two Worlds Collide
    Founder, Head Strategist
    Two Worlds Collide Feb 2021 - Present
    Two Worlds Collide is a product innovation and brand strategy consultancy that works with breakthrough thinkers who like big ideas. We bring the firm belief that creation comes when ideas collide.
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  • Freestyle Partners, Llc
    Principal
    Freestyle Partners, Llc Mar 2012 - Present
    Freestyle Partners is an IP accelerator with 63 patents in 30 countries around the Handheld and Transportation commercialization of the breakthrough air and surface disinfection technology, Far-UVC.
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  • Asurion
    Vice President Brand Marketing
    Asurion Oct 2019 - Feb 2021
    Nashville, Tennessee
    Unified in-house creative, brand strategy, and communications under one leadership structure. Drove the company’s first brand proposition and positioning initiative to deliver top-scoring results, recommended corresponding brand development roadmap to executive committee. Partnered across Marketing Leadership to launch the company’s first direct-to-consumer (DTC) product.Noteables: Member of Marketing Leadership Team.Oversight: Servant leadership for a team of 50 people. Oversaw multi-million dollar budgets to meet plan.
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  • Molson Coors
    Senior Director - Global Innovation & New Initiatives
    Molson Coors Sep 2018 - Oct 2019
    Chicago
    Built structural innovation capability across four global business units to accelerate achieving top-line revenue ambitions. Operationalized new methodologies for identifying, incubating, and scaling disruptive growth.Notables: requested industry speaker on corporate change management, agile team structures, whitespace innovation, and diversity & inclusion.Oversight: multi-million dollar budgets to meet plan. Organizational stewardship through executive leadership.
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  • Millercoors
    Marketing Director - Foresight & Design
    Millercoors Jan 2017 - Aug 2018
    Envisioned future-forward commercial opportunities and implemented them to develop new marketing models and advanced ways of working across human insights, applied technology, and visual identity disciplines. Notables: selected twice to Brand Innovators “40 under 40” & requested member of the ANA’s AIMM National committee.Oversight: multi-million dollar budget to meet plan. People management for 13.
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  • Millercoors
    Senior Brand Manager - Consumer Insights
    Millercoors Mar 2016 - Dec 2016
    Architected the foresight practice from the ground-up, Human Experience (HX), and centered it on understanding human needs through the lens of culture, technology, and commerce resulting in new capabilities being formed and embedded across US and global business units.Notables: led alignment on launching Human Experience (HX) team with global executive leadership.Oversight: multi-million dollar budget and people management for 5.
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  • Millercoors
    Senior Brand Manager - Innovation Strategy
    Millercoors Oct 2015 - Feb 2016
    Pioneered new brand platforms to fill portfolio segmentation gaps. Headed whitespace ideation around Hispanic growth segment leading to one new product launch. Notables: lectured on corporate innovation for Northwestern University/Medill graduate course.Oversight: multi-million dollar budget and people management for 2.
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  • Millercoors
    Brand Manager - Frontend Innovation & New Products
    Millercoors Mar 2013 - Sep 2015
    Directed opportunity identification, stage-gate qualification, and business case validation to launch MillerCoors' largest, fastest ground-up new product development.Notables: co-wrote and published "Bottle Rocket," a 115 page book on innovating at MillerCoors. Recipient of Living the Brand, the highest award given in the marketing department.Oversight: multi-million dollar P&L and people management for 3.
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  • Millercoors
    Associate Brand Manager - Packaging Innovation
    Millercoors Jan 2012 - Feb 2013
    Chicago
    Championed filling the 3-year Miller Family of Brands innovation pipeline by personally conceiving 12 of the top quartile concepts and was responsible for stage-gate qualification, research analysis, proposition validation, and cross-functional sell-in.Notables: recipient of Rookie of the Year, award for largest first year impact in the marketing department.Oversight: multi-million dollar budget.
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  • Vitrorobertson
    Group Account Director
    Vitrorobertson Sep 2010 - Oct 2011
    Greater San Diego Area
    Operated three accounts with multi-million dollar yearly fees to profitability. Led brand positioning, communications planning, and campaign execution in traditional media, digital, and social. Negotiated scopes and fees and projected revenue. Notables: member of the agency management team with direct reporting to CEO.Oversight: multi-million dollar budgets and people management for 7.
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  • Draftfcb
    Account Director
    Draftfcb Apr 2007 - Aug 2010
    Generated $1MM in organic growth during a 12 month period by initiating an agency group dedicated to launching new products and by directing a 5-person team to win the MolsonCoors digital new business pitch. Notables: selected for advanced leadership training.Oversight: multi-million dollar budgets and people management for 7.
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  • Foote, Cone & Belding
    Account Executive
    Foote, Cone & Belding Sep 2004 - Mar 2007
    Headed creative development and production for the Coors Brewing account across TV, radio, OOH, print, and digital.Notables: recipient of two Above & Beyond awards.
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  • Draft
    Senior Account Executive
    Draft May 2002 - Sep 2004
    Managed multi-brand promotions on the Kellogg Company account across packaging, POS, sales collateral, and digital projects within set budgets and timelines. Won two PRO Awards.Notables: realizing my career path is in marketing, advertising, innovation and the like.
  • Kellogg Company
    Marketing Services Intern
    Kellogg Company 2000 - 2001
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Ben Feeney Skills

Advertising Strategic Planning Creative Direction Product Innovation Brand Management P&l Management Brand Development Marketing Strategy Developing Client Relationships Customer Insight Integrated Marketing Leadership Marketing Strategy Creative Development Account Management Product Development Creative Strategy Digital Strategy Digital Marketing Management

Ben Feeney Education Details

Frequently Asked Questions about Ben Feeney

What company does Ben Feeney work for?

Ben Feeney works for Two Worlds Collide

What is Ben Feeney's role at the current company?

Ben Feeney's current role is Innovation Executive | Product & Brand Builder | Multiple Patents in Multiple Countries | Marketing Advisor.

What is Ben Feeney's email address?

Ben Feeney's email address is be****@****ion.com

What is Ben Feeney's direct phone number?

Ben Feeney's direct phone number is +131249*****

What schools did Ben Feeney attend?

Ben Feeney attended Albion College.

What skills is Ben Feeney known for?

Ben Feeney has skills like Advertising, Strategic Planning, Creative Direction, Product Innovation, Brand Management, P&l Management, Brand Development, Marketing Strategy, Developing Client Relationships, Customer Insight, Integrated Marketing, Leadership.

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