My key interest is in creating more engaging fan experiences, and bringing more meaningful ways for brand to connect with fans on a more personal level. I'm also passionate about applying technology to drive change and equality in sport for the benefit of all fans.I've worked in the sports industry since graduating from university, and I bring my knowledge of gamification strategies used in the video game and eSports industry to build revolutionary digital interactions. I approach the sports industry with a different perspective and path of every to most, both of which are of notable benefit to the projects I work on, as I can apply thinking and concepts which are "outside of the box" compared to the approaches which are taken traditionally in this sector. Particularly relevant as sports becomes more digital and more gamified, and brands seek to speak fans in more meaningful ways.My interests are quite broad-ranging. My video, VFX and 3D animation skills are often put to good use in whatever I am working on. Public speaking is something which comes very naturally to me. I also have a passion for learning Spanish and will take any opportunity to demonstrate it(!).Further, I care deeply about equality and diversity in sports and the sports industry. I consider myself a true ally and friend to anyone seeking to break down barriers and those who are inhibited by the ways things have been done in the past. I believe we all have a part to play in building a more inclusive world of sports for everyone. I'm hugely excited about progress which has been made in recent years, but we've still got a long way to go. Inclusivity forms a key component of my creative thinking in all areas.