I have been working for over a decade to create the ideal digestive health beverage. I helped start a kombucha company at 20, a probiotic water kefir soda at 24 and created OLIPOP at 32. OLIPOP is the byproduct of thousands of hours of research and formulation in pursuit of the most effective and tasty ingredients for microbiome and digestive health.Fiber and prebiotics aid in dispersing nutrients slowly over the length of the digestive tract, feeding the important probiotics that live there, and increasing satiety during meals. The botanical extracts are targeted at reducing inflammation, benefiting digestive tract integrity and stabilizing blood sugar. OLIPOP is one of the only digestive health drinks with a truly accessible and delicious taste profile (none of the vinegar or alcohol that’s come to dominate the category), low calories/sugar and original gold-standard human research. It’s a healthy alternative to soda, a clinically validated alternative to kombucha and a functional alternative to sparkling water. It’s OLIPOP.

Biome Body is a microbiome centric R&D vehicle designed to synergize leading scientific research, product development, regulatory expertise and entrepreneurial vision. We realized that science has a branding problem and marketing has a scientific accuracy problem. We focus on simple consumer solutions that combine commercial rigor and beautiful design with leading edge scientific research.

I created FWD.DJ to promote excellence and craftsmanship in electronic music. It's grown into thriving and carefully curated online hub for exclusive sets and interviews from top-quality underground electronic musicians. I also post my own sets on FWD.DJ as a personal musical outlet and use it as a media vehicle for event production. https://soundcloud.com/fwd-djwww.fwd.dj

Exited in Oct 2016Undertook a multi-year R&D process which resulted in multiple pieces of IP in the fermentation/probiotic category and the creation of a totally new beverage and beverage category (probiotic soda made from non-dairy kefir). Raised over 2M in funding, reached $1M+ in sales (1.5 years in market), and saw a 250% increase in sales in its last 12 months on market. Regularly outsold all but the top 2 probiotic RTD competitors in accounts where Obi was listed. Secured listings with Ralphs, Fred Meyers, QFC, Whole Foods, Safeway, Sprouts Market, Vitamin Shop, and hundreds of independent natural and conventional chain stores. Total footprint ~ 800 retail locations in 7 states. Distribution through KEHE, UNFI, DPI, Rainforest (NYC).Built a custom 5000sf dedicated production and fermentation facility capable of producing over 1M cases of product per month. Engaged Senator Bill Monning, Eva Longoria and Rickie Martin’s charitable orgs, the CA state PTA and CA United Way to engage CA school districts around healthy food choices and soda reduction for 6M+ students. Garnered investment and acquisition offers from some of the world's top CPG beverage companies and PE firms.Built Obi website and co-developed branding and marketing platform. (obisoda.com)

Lead product development, operations, branding/marketing and web development processes for multiple companies and individuals. Created over 25 products in a 5 year period. Beverage (shots, bottles and on-tap)Face, skin and hair careOral health careProbiotics/digestive careNutraceutical Supplements (wide range) Chocolate Organic/gluten free/kosher/vegan/paleo/etc

Lead product formulation and fermentation development for 6 flavors and managed kombucha production for $500k company. Broke ground to help establish the Whole Foods Market kombucha bar program in CA.