Ben Gregory Email & Phone Number

Manchester, England, Gb

Manchester, Gb

Manchester, Gb

Led a cross-functional team of 50 through a platform re-engineering initiative, migrating from a monolithic application to an API-first, headless, microservices architecture, complemented by a new React-based front end.• Increased Core Web Vitals and site performance metrics across the Performance, Accessibility, and SEO categories by 10-15-points• Achieved a 4x reduction in customer service contacts and 30-point increase in NPS• Drove a 16% increase in add-to-basket rate• Created an extensive design system, improving UX design efficiency by 40% and reducing development time by 25%.• Delivered a robust public GraphQL API, significantly boosting performance and response times by 25%, while paving the way for a native mobile app, and establishing THG's headless commerce solution.• Launched a self-service digital brand editing tool that enabled users to configure and publish branding updates across web and app platforms, reducing engineering input by 100%. Additionally, reduced the upfront effort for creating brand style guides for each client from 3-days to half a day (83% time saving).---Managed the development and execution of the product strategy and roadmap for mobile and native apps, driving a 40% increase in Monthly Active Users (MAU) and surpassing 5 million downloads, while increasing channel revenue participation to 16%.• Implemented a streamlined onboarding journey for first-time app users, resulting in increased login and account registration rates, and improving push notification opt-in by 10 percentage points.• Delivered native screens across the end-to-end customer journey, from navigation to bag/basket. Achieved a 9.5% increase in conversion rate (CVR) while maintaining a crash rate below 0.2%.• Created a comprehensive go-to-market app strategy. As the Subject-Matter Expert (SME), demonstrated app capabilities and strategy in client pitches, resulting in a 5% increase in Annual Recurring Revenue (ARR) per client.

Manchester, Gb

As the subject matter expert (SME) for the THG Ingenuity commerce platform, I was accountable for the end-to-end management of clients digital transformation initiatives from concept to launch. My role required close collaboration with both current and prospective clients to discover and deliver tailored, data-driven solutions that aligned with their strategic business goals. Key responsibilities included:• Leading Collaborative Workshops• Client Engagement & Pitches• Competitive & Market Analysis• Scope Definition & Requirements Gathering• Feature Discovery & Prioritisation• Delivery & Execution• Performance Monitoring & ReportingKey Achievements:• Launched an award-winning retail shopping mobile app, generating double-digit million revenue while maintaining an average rating of 4.8 on the App Store and Play Store.• Delivered a subscription product and go-to-market strategy for a market-leading razor brand. Successfully cross-managed 5 squads over a 14-week period to deliver an end-to-end solution, resulting in a 20% increase in new customer acquisition while maintaining churn rate below 6%• Led the optimisation and implementation of platform-wide login and account registration flows, including integrations with Google, Facebook, Weibo, and WeChat. Increased revenue-per-visitor (RPV) by 5%, reduced page errors by 12%, and boosted account creation rates by 8%.• Delivered a digital brand editing UI to ensure consistent website branding. Enabled self-service and localised updates, significantly reducing engineering input, while additionally reducing the upfront effort for creating brand style guides from 3-days to half a day (83% reduction).• Integrated OneTrust cookie consent management to ensure GDPR compliance, preventing potential revenue loss of £3M annually by conducting iterative A/B tests and developing a detailed playbook for client enablement.

Manchester, Gb

Accountable for identifying and driving growth opportunities for a £100m revenue Consumer Health and Wellbeing division. Collaborated closely with Technology, Trading, Marketing, and Strategy teams to increase revenue and profitability by leveraging data-driven insights into customer behaviour and market trends, enhancing digital experience across platforms, and successfully expanding into high-growth markets.• Led the acquisition and migration of two U.S. sports nutrition brands onto THG’s platform, managing site build, system integrations, and safeguarding KPI's (revenue, site speed, conversion). Post-migration, achieved 30% YoY revenue growth by enhancing UX and site performance.• Undertook a secondment in Utah to standardise THG’s operational procedures across global teams, implementing new processes, increasing the adoption of internal tools, and improving cross-border collaboration to enhance team efficiency.• Drove global expansion into Canada, Japan, UK, Germany, and China, achieving £3.5M revenue in year one through tailored market analysis, localisation, and data-driven product strategies.• Launched two new DTC brands from concept to launch, increasing divisional sales by 10% in year one through optimised UX, SEO, and continuous A/B testing.• Managed the mobile-responsive rollout across core customer journey, including Navigation, Product List Pages, Product Pages and Basket, driving a 15% increase in mobile conversion and reduction in exit rates.• Acted as the primary stakeholder for high-impact projects such as automated email workflows, referral programs, basket sampling initiatives, and guest checkout functionality. Led cross-functional QA testing to align projects with customer expectations, ensure quality assurance, and guarantee on-schedule rollouts. Post-launch, monitored KPIs such as customer acquisition rates, conversion rates, and engagement metrics.

Manchester, Gb

Responsible for trading performance and multi-million sales budget for eight DTC health and wellbeing brands. Led a team of five to drive commercial trading, marketing campaigns, CRM strategy, customer acquisition and P&L management.• Achieved an 18% revenue growth year-on-year over a 2.5-year period, while successfully increasing gross profit margin by 21% by bringing production in-house and optimising the product sales mix.• Managed effective marketing campaigns, including CRM and customer acquisition strategies, leading to measurable improvements in brand reach and customer engagement across European markets.• Successfully launched and managed high-impact celebrity influencer campaigns that contributed to increased visibility, customer acquisition and sales across all platforms.• Developed and mentored a high-performing team, implementing personalised development plans, setting SMART objectives, and awarding performance-based bonuses to encourage growth and excellence.• Conducted daily site monitoring and weekly performance reporting, delivering actionable insights to Group Directors using Tableau and Google Analytics, which informed optimisation strategies and drove continuous improvement.• Full ownership of profit and loss account, liaising with Finance, Tax and Logistics teams to optimise net gross profit.• Engaged daily with the customer service team to ensure excellent customer experience was maintained, and insights were leveraged to enhance product quality and website experience.

Manchester, Gb

Manchester, Gb

Manchester, Gb

Manchester, Gb

Manchester, Gb