Until May 2018, I spent 6 years helping SACO The Serviced Apartment Company (now EDYN Group) double inventory, revenues and profitability. During this time we pioneered the growth of the Aparthotel concept within the UK and Europe and launched the Locke brand. We successfully transitioned the business from family ownership, through a private equity cycle which culminated in a sale to Brookfield Asset Management in 2018.As CEO for the Watergate Bay group of companies, my role is to set the vision and agenda for our four brands, ensuring sustainable growth in line with our Bcorp values.Watergate Bay Hotel is a collection of hotel and self catering accommodation, restaurants, sports and leisure facilities. Set on a spectacular surfing beach on the North Cornwall coast, it's the perfect destination for a contemporary beach holiday or event, a place that’s about the balance in life – being active, getting among the elements, eating and drinking well. www.watergatebay.co.uk SeaSpace is a new offer for the UK market – experience-led, lifestyle aparthotels on the the UK coastline. Here flexibility, value, style and freedom are underpinned by a community focused ethos. SeaSpace launched in Cornwall in October 2024 and has plans to expand to other coastal markets across the UK. www.sea.space Another Place, The Lake opened on the shores of Ullswater, Cumbria in 2017. Building on it's success, our second, Another Place, The Machrie opened on Islay, Scotland, in spring 2024. We are targeting growth of the collection through the acquisition and development of hotel sites in iconic rural UK locations. www.another.placeBeach retreats is our self catering/vacation rental agency. The proposition is simple: High quality properties within walking distance to a beach, operational capacity to deliver best in class guest service and lifestyle led brand and distribution capabilities, delivering high yields for owners, investors and developers. www.beachretreats.co.uk