Director Of Digital Marketing
CurrentSEO Lead Form Generation for Construction Company with 15 branch locations in two states. Google AnalyticsGoogle Adwords Budget ManagementMaintained #1 Top of page position for 2+ yearsAchieved 30% Increase in Quality Lead Form Conversions consecutively for two and a half years while reducing advertising costs by 16.6%18.5% Conversion Rate. No filler conversions. Only Lead Forms and Click to Call conversions are counted. Generally 700+ leads per week. Demand Discovery… Show more SEO Lead Form Generation for Construction Company with 15 branch locations in two states. Google AnalyticsGoogle Adwords Budget ManagementMaintained #1 Top of page position for 2+ yearsAchieved 30% Increase in Quality Lead Form Conversions consecutively for two and a half years while reducing advertising costs by 16.6%18.5% Conversion Rate. No filler conversions. Only Lead Forms and Click to Call conversions are counted. Generally 700+ leads per week. Demand Discovery and CreationAnalytical Weekly Marketing ReportsNew Company launch and branding: MetalcraftersEye and Ear for Competative Advantage Project ManagementPublic RelationsWebsite Management for Seegarsfence.com, metalcraftersnc.com, southernwildlife.com, allisonfence.comSocial Media Platform strategy, account, and campaign creation for Seegars Fence Company, MetalcraftersNC, Southernwildlife, and Allison Fence for Instagram, Facebook, Pinterest, Youtube, Twitter, TicTok 18 Google mybusiness pages, maps, galleries. Direction and creation of traditional campaigns for billboards, radio, and print media. Expert understanding of the Adobe Suite with an experienced sensibility for engaging creativity which exposes and captures demand. Excellent PhotographyVideoInformative and entertaining article writing which stikes a common chord for audience hearts and minds. In the field interviews, and construction job-site shootsSolely responsible for the monthly company newsletter published via issuu.com reader and pdf link. Show less