Ben Haynes

Ben Haynes Email and Phone Number

Chief Executive at Taste Traders @ Taste Traders - fine foods from around the world
bath, bath and north east somerset, united kingdom
Ben Haynes's Location
Norton St Philip, England, United Kingdom, United Kingdom
Ben Haynes's Contact Details

Ben Haynes personal email

n/a
About Ben Haynes

An innovative CEO with a proven track record of sales & profit growth in food & drink, retail and hospitality - working with independent food producers to develop their business with a clear focus on ROI.Commercial Director at Bay's Kitchen from 2018 to 2022 - producers of award winning IBS Friendly & Gluten Free foods.Mentor at the Prince's Trust and Virgin StartUp.

Ben Haynes's Current Company Details
Taste Traders - fine foods from around the world

Taste Traders - Fine Foods From Around The World

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Chief Executive at Taste Traders
bath, bath and north east somerset, united kingdom
Website:
tastetraders.com
Employees:
2
Ben Haynes Work Experience Details
  • Taste Traders - Fine Foods From Around The World
    Chief Executive - Taste Traders
    Taste Traders - Fine Foods From Around The World Apr 2017 - Present
    Bath, England, United Kingdom
    Taste Traders work with independent food & drink producers in the UK and EU (particularly France) providing them with support including:* New Product Development - producing innovative and market leading new products* Sales - securing listings with major multiple supermarkets, independent retailers, farm shops & delicatessens* Marketing - including advertising, PR and social media* Packaging Design - to produce designs which really stand out on shelf* Import & Export Logistics* Consultancy Services - supporting business development from company start-ups to established businesses with turnover of £50-100 millionFor direct B2C sales Taste Traders have their own ecommerce website www.tastetraders.com which features a range of fine food & drink hampers and gifts. The site also provides links for wholesales orders.Taste Traders is actively marketed on Facebook, Instagram and Twitter with a high level of customer engagement, including a winner of the Great British Bake Off, and featured by BBC Somerset.
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  • Bay'S Kitchen
    Commercial Director
    Bay'S Kitchen Nov 2018 - Dec 2022
    Cheltenham, England, United Kingdom
    Bay's Kitchen produce a range of IBS Friendly / Low FODMAP foods which are also Gluten Free and Vegan. Already listed with Ocado, Holland & Barrett and Amazon retail sales growth looks impressive.Winner of the Gold Medal in the 2021 Free From Awards.NPD is carried out at the factory in the West Country. With "Free From" diets on the rise this is definitely a brand to watch!
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  • Byruby
    Non Executive Director
    Byruby Sep 2019 - Aug 2021
    London, England, United Kingdom
    byRuby make exceptional meals delivered direct to your door, sold via independent retailers, such as farm shops and delicatessens, and via a subscription model www.byruby.co.uk Founded by Head Chef & COO Ruby Bell and CEO Milly Bagot the focus is on exceptional quality, sourcing ingredients directly from farmers and local markets.
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  • Bowood Hotel, Spa And Golf Resort
    Chief Executive - Bowood Estate
    Bowood Hotel, Spa And Golf Resort Sep 2016 - Mar 2017
    Bowood Estate, Calne, Wiltshire
    Reported directly to the Marquis of Lansdowne and responsible for a 4,000-acre estate including the historic Bowood House & Gardens, Luxury Hotel, Spa & Championship Golf Course, 75 residential properties and 22 commercial units with a combined turnover of £7.5m. Responsible for 260 staff (160 full-time and 100 casual).Hotel management team restructured with General Manager, Head of Marketing and new role of Revenue Manager to drive Occupancy to 80%+ focused on RevPAR (Revenue per Available Room) and improved Average Room Rate.Relaunched website on a responsive platform with improved SEO and focus on PPC (Pay Per Click) to drive improved direct room bookings for Leisure, Spa and Golf guests. Optimised Facebook and Twitter listings.Dramatically improved customer service and guest food menus, working with talented new head chef, resulting in TripAdvisor average score improving from 3 to 4.8 stars over 6 months.Successfully pitched for and won Porsche account for Bowood.
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  • Wiltshire Farm Foods
    Director - Wiltshire Farm Foods
    Wiltshire Farm Foods Nov 2002 - Jul 2016
    Trowbridge, Wiltshire
    Increased retail sales from £22m to £100m with a high profile marketing campaign on TV and in the national press - originally featuring Ronnie Corbett and, from 2016, Fern Britton. Brand awareness increased from 14% to 60%+.Developed a national network of Wiltshire Farm Foods outlets delivering delicious meals to customers across the UK and Ireland via a network of 75 outlets employing over 1,500 staff. New website launched on a fully responsive platform with a particular focus on mobiles and tablets. Digital marketing included SEO, PPC, e-mail to a database of 100,000+ customers, website promotions and social media via Facebook, Twitter and a branded YouTube channel.Winner of two Queen's Awards for Innovation in recognition of outstanding product development.
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  • Petty Wood Ltd.
    Marketing Director
    Petty Wood Ltd. Nov 2000 - Nov 2002
    Implemented the relaunch of “Epicure” (a brand dating from 1891) with a series of product development initiatives, packaging innovations and product upgrades. Brand sales increased £7m to £9m in two years.Set up a new European supplier network – travelling extensively in Italy, France, Belgium and Germany to personally meet all new suppliers.Secured product listings with Tesco, Sainsbury & Waitrose on new Epicure products.Launched organic children's pasta in a new consumer friendly pack – targeted at mothers, but also appealing to children.Conducted consumer research repositioning Epicure as a “modern classic” brand – with roots in the past, but relevant to modern consumers.
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  • Merchant Gourmet
    Sales & Marketing Director
    Merchant Gourmet May 1995 - Nov 2000
    London
    Took Merchant Gourmet from a start-up to £10m retail sales in 5 years.Planned highly successful advertising campaign running in national publications including Good Housekeeping, Food & Travel, BBC Good Food and Sainsbury's Magazine.Won “BBC Readers Award for Best Stand” - BBC Good Food Show.Launched “Sunblush” Tomatoes – featured by Jamie Oliver in Sainsbury’s television campaign.Co-ordinated PR Campaigns, using celebrities such as Delia Smith.Managed high profile Department Stores: Fortnum & Mason, Harrods, Selfridges, Harvey Nichols etc.Merchant Gourment fine foods from around the world includes a range of products such as Sun Dried Tomatoes, Porcini Mushrooms, Camargue Red Rice, Balsamic Vinegar, Chestnuts and SunBlush tomatoes.
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  • Geest Bananas Limited
    National Account Manager
    Geest Bananas Limited Sep 1989 - May 1995
    Southampton, United Kingdom
    Worked closely with the farmers co-operatives in St Lucia, St Vincent, Grenada and Dominica on the launch into Europe – involving extensive travel in the Caribbean, France, Belgium & Ireland.Full account responsibility for Marks & Spencer and Sainsbury developing a new packaging concept which increased turnover from £11m to £15m.Restructured all 9 UK depots and shipping terminal for ISO 9000 accreditation - first global fruit company to be approved.
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Ben Haynes Skills

Marketing Strategy Marketing Retail New Business Development Food Fmcg Business Planning Management Food Industry Key Account Management Account Management Marketing Communications Team Leadership Customer Insight Marketing Management Frozen Food Business Development Food And Beverage Commercial Management

Ben Haynes Education Details

  • Wye College (University Of London)
    Wye College (University Of London)
    2:1
  • Ludlow College
    Ludlow College
    Geography, Chemistry & Biology

Frequently Asked Questions about Ben Haynes

What company does Ben Haynes work for?

Ben Haynes works for Taste Traders - Fine Foods From Around The World

What is Ben Haynes's role at the current company?

Ben Haynes's current role is Chief Executive at Taste Traders.

What is Ben Haynes's email address?

Ben Haynes's email address is be****@****o.co.uk

What schools did Ben Haynes attend?

Ben Haynes attended Wye College (University Of London), Ludlow College.

What skills is Ben Haynes known for?

Ben Haynes has skills like Marketing Strategy, Marketing, Retail, New Business Development, Food, Fmcg, Business Planning, Management, Food Industry, Key Account Management, Account Management, Marketing Communications.

Who are Ben Haynes's colleagues?

Ben Haynes's colleagues are Charlotte Haynes.

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