Ben Heffner Email & Phone Number

Raleigh, North Carolina, United States

• Planned, pitched, executed, and reported on multi-channel programmatic campaigns. Most campaigns were set up via self-service models with DSPs like StackAdapt and MNTN.
• Client list not focused on a specific vertical, but included luxury fashion brands Peter Millar and Brahmin, Kaplan Early Learning Company, and Legrand.
• Took the lead on creating and presenting an agency-wide, multiple-day "programmatic boot camp" that educated colleagues on the programmatic industry and potential benefits for clients.
• Served as the New Hire Coordinator for our Diversity, Inclusion & Belonging interest group, setting up events and meetings to help new hires get acclimated to the industry.

• Implements digital media recruitment campaigns for clients on platforms including DV360, Google Search, Facebook, LinkedIn, and Snapchat.
• Client list is primarily centered around the finance, logistics, and tech industries, including several clients from the Fortune 500.
• Executed an international, multi-platform campaign promoting a client’s digital recruitment event that brought in more than 26,000 applications worldwide in only two weeks.

Raleigh, North Carolina

• Worked as a member of FWV’s paid media team as the programmatic and reporting specialist
• Planned, executed, and reported on media buys for a variety of clients by coordinating with vendors and running ads in-house via DV360 and Google Ads
• Provided campaign and website analysis for a variety of both paid media and non-paid media clients using Google Analytics and Google Data Studio

Raleigh, North Carolina

• Served as an essential link between clients and publishers by creating, maintaining, and optimizing campaigns in a variety of networks, servers, and platforms.
• Leveraged an analytical mindset and extraordinary adaptability in order to ensure the success of both unlimited tag-based network buys and direct client campaigns.
• Managed accounts in a variety of verticals including technology, entertainment, tourism, higher education, brick-and-mortar retail, law, banking, and facility services.

Raleigh, North Carolina

• Served as a critical aide to the account management team in meeting the impression and KPI goals of our clients
• Completed training in a number of digital platforms including Verizon Media DSP, The Trade Desk, Google Campaign Manager, Amazon Advertising, and various social media platforms.

Raleigh, North Carolina

As Service Technician at Cranfill Sumner & Hartzog, LLP, I streamlined end-to-end administrative functions with a keen focus on supporting CSH Law attorneys and paralegals.

Raleigh, North Carolina

-Built collaborative relations with well-known clients, such as NBA and Crown & Caliber aimed at identifying customer requirements and successfully executing media buys as well as ad campaigns. -Drove unprecedented development and significant results by optimizing company-wide payments that led to generating more than $15,000 in profit and saving.

Raleigh, NC

I played an instrumental role in evaluating and drafting a 25-page precinct analysis and devising campaign plans for North Carolina House of Representatives candidate Andrew Barnhill that streamlined polling place and election district division for voting in a timely manner. I documented and produced copy for press releases, designed campaign communication.

Raleigh, North Carolina

I leveraged exceptional organizational skills in prioritizing and supporting digital content creation and social media management. I served primarily as a cameraman, announcer, and video editor covering NC State sports at varsity, club, and intramural levels.

Raleigh, North Carolina

I utilized exceptional communication skills and created press releases, blog posts, media alerts, feature product copy, and pitches for Howard/Merrell clients comprising of Salming USA, CORDURA Brand, and Precise Pet Products which promoted brand reputation and set new revenue streams. I launched more than seven million online impressions for client.

Bachelor Of Arts (B.A.), Communication Media

Activities and Societies: Member of National Society of Leadership and Success, Lambda Pi Eta (our Communication Honor Society).

Education record

Activities and Societies: -Participated in the Legal Assistance for Victims Program (LAV), where I helped conduct intake interviews for.