It's exciting to work in a field that changes literally every day. Marketing is evolving at an almost frightening pace. There are so many fantastic innovations that allow companies to speak directly with their customer base. Now is the first time in human history to my knowledge, that direct marketing can be done with little-to-no expense--all thanks to the web and social media. The best part about working in an industry with such constant changes is that we have to stay ahead of the curve. I have to understand it, live it, and communicate it.Specialties: Branding, idea generation, social media, ad budget preparation, media planning, account oversight, marketing dynamics, networking, relationship building, search engine optimization