Working with clients to identify marketing and business development needs and recommend solutions to drive brand awareness and business growthCreated and executed a global communications plan for a medical device company regarding the updating of best medical practice guidelines Providing oversight on branding, product marketing, partnerships and go-to-market strategy for numerous clientsBuilt, managed and maintained relationships with clients and their external marketing agencies to identify needs and create suitable marketing, communications and messaging strategies to drive business growth and brand awarenessWorked with a diverse spectrum of clients including NGOs, government institutes, publicly traded companies and start-ups across multiple sectors such as MedTech, Legal Tech, Real Estate, Technology and Software, and professional services Researched, wrote, reviewed and edited content including op-eds, case studies, blogs and whitepapers ensuring alignment with brand and client specificationsProvided trusted leadership and direction to client’s in-house teams to drive achievement of marketing and business growth objectives whilst ensuring specifications, timelines and budgets were met Delivered media training to Medical Faculty staff at Tel Aviv University in respect of the institute’s campaign against the Israel Smoking Lobby. Due to successful media performance, the university secured additional media appearancesDelivered strategic PR and communications initiatives for a major international peace and world security summit with ownership for authoring materials to be used in press releases Successfully managed and coordinated the launch campaign for a leading client on behalf of BNJ Marketing which subsequently achieved the number one ranking on Product Hunt and was accepted into the Lexis Nexis accelerator Ghost wrote speeches and op-ed articles for Heads of State and Royalty, published in top tier news outlets

Led the development and execution of a new go-to-market strategy from scratch encompassing the development of a new corporate marketing and communications strategy, and formulisation of product marketing materials Played a key role in steering the business through a major process of rebranding including brand and visual identity changes Planned, developed and delivered engaging content, social media and PR strategies ensuring successful execution against OKRs agreed at board level to drive future partnerships and sales Set and monitored on the marketing and pre-sales budget to increase future spend visibility and ROI predictionsManaged the recruitment, selection, training and management of team members from graduate levelWorked in collaboration with external contractors and key stakeholders to ensure timelines and budgets were metConceptualised and developed an end to end go-to-market strategy and successfully re-built the sales funnel for DrDoctor to optimise pre-sales and sales processes whilst additionally re-activating old leadsSpearheaded the successful design and implementation of a new marketing and communications strategy resulting in a significant 250% increase in site traffic and a 600% increase in conversion rateDelivered significant event cost savings of approximately 65% and increased floor space at events by 50% through effective planning and negotiation

Distilling the day’s financial news into short, simple, and easy to understand articlesFounded, established and oversaw the day to day running of this start up business providing daily financial news in concise, informative and engaging articles for a diverse audienceEffectively led, coordinated and mentored team members to ensure timelines were met whilst driving site engagement

Primarily accountable for providing communications consultancy and media outreach for clients based in the US and Israel who regularly appeared in high end publications to provide thought leadership pieces and articlesProvided effective leadership, mentoring and direction to a highly skilled team after being promoted to the leadership roleConceptualised, authored and pitched a range of stories and by-line articles to journalists on a global scale whilst building and maintaining collaborative partnerships with key clientsDeveloped and delivered comprehensive media training to maximise brand awareness for clients in line with objectivesDirected and coordinated PR initiatives for the largest conference in Tel Aviv with ownership for managing media delegations with over 100 journalists around the world Played a pivotal role in successfully pitching ideas and PR materials for Headline Media which resulted in a major global client being valued at $100m by the Wall Street Journal following a strategic partnership announcement

Three-month consultancy projectConsulted strategically on marketing materials for donor outreach which led to tens of thousands of dollars in donationsConceived seasonal marketing campaign including collateral, social media, and eCRMCreated marketing calendar of campaigns for the coming yearWrote marketing guidelines and playbook which is still used today

Paratrooper

Worked on national and international campaigns for clients including GSK, Wickes, and Investec.Led integrated, digital, and direct marketing projects from inception to execution for projects with budgets in excess of £300,000Brought in new business from existing clientsBecame skilled in several Content Management Systems and taught colleagues and clients how to use them proficiently Maintained consistency of brand guidelines with all collateral produced for clientsResponsible for the finances, billing, and cost reconciliations, for several clients