• Developing & implementing commercial strategy for the business; • identifying profitable commercial opportunities to grow revenue and market share; • leading a team of commercial managers; • implementation of new processes; • developing & maintaining excellent understanding of the key customers to ensure that their needs are being met from product perspective and that their business is retained; • working closely with other head's of departments on improving turnover & profitability; • collating & analyzing business data pertaining to all commercial activities; • tracking forecasts to ensure that turnover & margin targets are met yearly; • insuring that all commercial activities meet or improve on budget and kpi's are in line with business objectives; • ensuring good relations & communication with all members of the business & organization worldwide

• Daily analysis of competitor pricing;• undertaking revenue/yield management and ensuring that pricing remains competitive;• deal with special offers and late availability;• reviewing and adjusting pricing where necessary to maximise profit;• controlling ‘guarantees and commitments’ with hoteliers;• act as a main point of contact for hoteliers;• identify and develop new markets and destinations;• develop and maintain working relationships with partnership hoteliers;• flight analysis;• sourcing offers & working closely with agents & hoteliers to maximise flash sales opportunities;

• Developed and maintained strong relationships with key hotel partners throughout popular European holiday destinations; • strong influence on guaranteeing/securing beds through analysis & market knowledge resulting in increase in net revenue;• successfully negotiated improved rates in the lates market to help cut accommodation costs; • ability to analyse struggling hotels and suggest ways to improve performance; • implementing & developing pricing & revenue strategies for destinations such as mainland spain, the balearics & turkey;• produce commercially viable offers for e-shots, travel agents, affiliates, newspapers and other holiday distribution channels;

Responsible for improving occupancy and RevPar in the twelve months I worked for the company;