Senior Commercial Finance Manager
CurrentSenior Commercial Finance manager supporting Marketing. Lead commercial finance representative for CRM, Renewals, Rewards and Customer modelling.Key Duties:• Commercial insight and reviews of cost and trading performance across multiple marketing disciplines, including CRM, CTMs Rewards proposition and Renewals strategy.• Business Case development and appraisal feeding directly to senior leadership.• Commercial Finance lead on contract renewals and negotiations for CTMs major rewards propositions.• Spend analysis, investment appraisal, and monitoring marketing ROI. • Leader of CTM’s volume forecasting processes covering all verticals, and marketing channels.• Financial modelling including CRM campaign performance, Rewards and the performance of CTM renewals strategy.• Reporting insight and commentary for weekly and monthly MI• Commercial Finance lead for Meerkat Studios as part of CTMs content Strategy.Success Examples:• Developed commercial modelling and insight in support of successful contract negotiations for both Meerkat Movies & Meerkat Meals, facilitating savings in excess of £1m.• Re-designed CRMs revenue reporting infrastructure to provide more granular detail of campaign performance and assisting CRM in becoming one of CTMs biggest revenue channels.• Provided commercial modelling and insight for CRM onboarding Salesforce, a project which has generated £20m of revenue.• Commercial Finance lead on CTMs renewals squad, monitoring and managing the performance of renewals discovering opportunities in excess of £3m.