Strategic Partnerships(DBS PayLah! / GooglePay / UOB TMRW / SingtelDash / Malls)• Managing a team of executives to plan and execute campaigns with partners for mutual growth.• Budget planning and allocation for in-stores visibility deployments as well promotional activities.• Main PIC for liaising with merchants for tripartite collaborations with malls and banks.• Crafting campaigns for shopping malls with respective malls loyalty team to drive sales figure, transactions, and visibility.Offline / Trade Marketing (F&B / Retail / Entertainment / B&W)• Planning of key pillars and strategies for entire Singapore market for Offline / Trade Marketing specifically for channels such as F&B, Retail, Beauty & Wellness• Develop and lead the implementation of channel specific offline marketing strategies and plans in line with each product vertical and company goals.• Heading out key negotiations with top GMV merchants to ensure win-win situation.• Designing strategic programs catered for respective merchants to greatly boost GMV/MAC.• Improving of In-store visibility with revamped POSMs strategy.• Close working relationship with counterparts of other regions to ensure synergy in POSMs and branding.• Comprehensive understanding of the company’s business strategies, competitive environment, and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies.• Category analysis and data analytics to identify gaps, development opportunities in the products and brand portfolio• Own and drive marketing budget responsibility and secure maximum utilizationOperations(F&B / Retail / Entertainment / B&W)• Managing the whole of Singapore operation and partnership team.• Overseeing the overall merchants onboarding process.• Coming out with SOP to improvise current practices to save cost and time.• Cost optimization and other key initiatives to create a more efficient process.

Senior Executive, Trade MarketingF&N Foods Pte Ltd | SingaporeTrade Marketing (General Trade / Food Services / Vending)Alcohol / Ambient / Chilled / Frozen• Planning and organizing of Trade Marketing plans for core GT business units and direct Route To Market teamo OP / OP - Key Accountso MP / MP – Key Accounts• Implementation of Trade Marketing plans according to the timeline.• Responsible for smooth execution of plans through close collaboration with Salesteam and tracking of progress.• Picture of Success for stores execution to create the best shoppers’ experience.o Chiller Planogram and purity compliances.o Branding and visibility within stores.o Home bays and GE planogram and stock weight.o Impulse purchase• Implementing of different strategies for submarket segments.o Trade offers with profitability and ROI calculation to stay competitive.o Coming up with Sales incentives to sales team.• Liaising with agencies for premiums and POSMs creation.o Daily ops and special displayso Relevant premiums for GWP/PWP.• POSMs development from artwork to execution for generic branding andpromotions.• Creating and improvising Sales Toolkits to ensure proficiency in selling in ofproducts for the sales team.• Data analysis and presentations for management reporting.o Monthly Management reporting.o Post-mortem for National consumers promotion.• New Premiums, managing of Premiums and POSMs inventories.Trade Marketing (CVS | 7-Eleven)• New product sourcing for exclusive channel distributions.• Bi-yearly marketing plans for respective retailer.• Joint business planning for forwards plans.Trade Marketing (Petrol Marts | Shell/SPC/Caltex)• Implementation of Trade Marketing plans according to the timeline.• Responsible for smooth execution of plans through close collaboration with Salesteam and tracking of progress.Other Segments:Trade Marketing (School)Trade Marketing (Office)Trade Marketing (eCommerce)Trade Marketing (3rd Party Products)

Order Administration AnalystApple South Asia Pte Ltd | Singapore• Order and Business Support for Apple online store sales and service team.• Handling of escalations on order maintenance request.• Audit and manage volume orders in compliances to Apple guidelines.• CRM for inbound and outbound calls for delivery, risk and payment issues.• Delivering best customer experience in all modes of communication.

Audit Operation OfficerCoca Cola Singapore Beverages | SingaporeRight Execution Daily (RED) Audit• Fully in charge of RED audit process and payout.• Comprehensive store execution and Picture of Success.• Setting criterias for Picture of Success payout for different segments.• Working with AC Nielsen’s on audit guidelines and procedures.• Managing of incentive and commission payout on a monthly basis for sales team.