Ben Lawrence Email & Phone Number

London, Gb

Eden Farm Hulleys, Durham (May 2021 – August 2024)Eden Farm Hulleys are the leading national wholesaler and distributer specialising in frozen food, ice cream and chilled wholesaleSales Director.Achievements and responsibilities: • Planned & implemented a 3-year sales plan incorporating de-seasonalising of the business• Turnover increased from £96m pa to £125m pa.• Embedded multiple National high street National distribution contracts. • Business growth… Show more Eden Farm Hulleys, Durham (May 2021 – August 2024)Eden Farm Hulleys are the leading national wholesaler and distributer specialising in frozen food, ice cream and chilled wholesaleSales Director.Achievements and responsibilities: • Planned & implemented a 3-year sales plan incorporating de-seasonalising of the business• Turnover increased from £96m pa to £125m pa.• Embedded multiple National high street National distribution contracts. • Business growth across tri-temperature to Wholesale, Retail & foodservice channels.• Categorised all accounts to identify both profit-contributing accounts and priority accounts in peak season.• Managed the Bestway contract developing sales from £19.1m to £23.2m pa• Retained the Domino pizza contract and added the IRN Bru distribution to the product range.• Managed a CCEP 1.4m case pa distribution contract.• Worked with the operational teams in reducing stem mileage by 6%• Supported customer demand for online ordering and moved the ratio of orders from 8% to 53.7%• Developed the company’s own brand sales from £3m to £7.5m pa targeting the right customers and selling into the wholesale channels.• Worked with the drop shipment companies to offer product availability to customers in all sectors.• Implemented a sales structure to the field sales including training and clear target measurements.• Contributed to the businesses CSER commitments including recycling and employee engagement.• Organised and ran the Grocery Aid Day for the business May 24 Show less

Anthony Rowcliffe (Ambrosi S.p.a), Kent(April 2019 – May 2021)Rowcliffe is Britain’s leading importer and distributor of quality cheese and fine foodsHead of SalesAchievements and responsibilities: • Responsibility of National retail, foodservice & independent trade• Attainment of new business and new revenue streams• Created a B2C offer to maximise opportunity that COVID presented with customer demand• Moved GM by 2% and commercial responsibility for… Show more Anthony Rowcliffe (Ambrosi S.p.a), Kent(April 2019 – May 2021)Rowcliffe is Britain’s leading importer and distributor of quality cheese and fine foodsHead of SalesAchievements and responsibilities: • Responsibility of National retail, foodservice & independent trade• Attainment of new business and new revenue streams• Created a B2C offer to maximise opportunity that COVID presented with customer demand• Moved GM by 2% and commercial responsibility for moving business into profit in FY2020 & 2021• Grew sales in the independent farm shop in excess of £1m (11.7%) in the first year• Ran the foodservice division of the business including Brakes, Bidfood & Urban Foods Show less

M&J Seafoods (Brakes Group / Sysco GB), Aylesbury(October 2004 – March 2019)Sales DirectorOther roles: Head of Sales; Head of Independent & Key Account sales, Regional Sales Manager, Divisional Margin Manager, Area Sales Manager Achievements and responsibilities: :• Leading the corporate, key account & independent channels including 58 various field sales and 78 telesales over 11 sites• Devising training and inspiring chefs to promote sustainable seafood… Show more M&J Seafoods (Brakes Group / Sysco GB), Aylesbury(October 2004 – March 2019)Sales DirectorOther roles: Head of Sales; Head of Independent & Key Account sales, Regional Sales Manager, Divisional Margin Manager, Area Sales Manager Achievements and responsibilities: :• Leading the corporate, key account & independent channels including 58 various field sales and 78 telesales over 11 sites• Devising training and inspiring chefs to promote sustainable seafood options• Pipeline evolvement and attained contracts including Q Hotels (£1.2m); Youngs Pubs (£2.4m); Garden Centre Group (£1.1m), M&B salmon business (£900k); Wasabi (£1.8m), Brasserie Blanc group (£500k)• Developed the contract catering channel along with the Consortia element to develop strong partnerships to retain and grow the businesses.• Kept several accounts under personal responsibility throughout my career at M&J Seafoods to ensure knowledge of the market and keeping close to customers.• Developed several skilled Area Managers into Key Account Managers and Business controllers Show less