- Monitored online advertising and social media campaigns to assess success of different strategies.- Conceptualized brand identity and developed unique accompanying graphic style and tone for in-store experience and social media platform- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.- Developed and executed on brand events(3 gift product launches, in-store decoration, promotional activities) and ad campaigns that drive participation and 20% ROI.- Managed A&P budget of brands(project based and monthly based).- Gave presentation to internal stakeholders for events planning and branding direction.- Defined prices and names of products based on the float of market.- Analyzed competitive activity in hospitality industry in China and U.S. and interpret trends as they apply to brand evolution and expansion.- Build and maintain relationships with more 30 contractors, half of them are oversea merchandisers.- Collaborated with Operations, Culinary, Business Development, and Marketing to drive programming as well as ensure brand alignment and process excellence.

Build and evolve brand identity through design, icons, visual imagery, illustrations and relevant collateral; print media, websites, photographs, social contentSecured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.Develop campaigns through multi-platform that captivate B2C audience and ensure brand continuityWork on brand and design projects with internal and external partners(design studio, print shops, etc)Design and update brand guidance for employee training and external collaboration

Developed marketing content such as blogs, promotional materials and advertisements for social media.Managed online campaign(FACEBOOK, Instagram) for new products.Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.Masterminded highly successful digital strategies for various platforms to attract customer engagement.

Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.Oversaw product planning and demand management in order to maintain adequate product levels.Increased brand awareness through event marketing, demonstrations, sales and brand promotion.