Ben, a digital marketing strategist, has dedicated four years to TikTok for Business as a key account manager, driving global campaigns on TikTok within the gaming industry. He initiated his career with a focus on inbound marketing at Westwin, where he developed China market entry strategies for a variety of global clients across different industries. As a former special forces member and an ENFJ, Ben is passionate about building long-lasting relationships that enrich his professional network and contribute to the success of his clients and colleagues alike.
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Customer Onboarding Strategist谷歌Shanghai, China -
Senior Ka Manager - Gaming IndustryBytedance Mar 2020 - PresentShanghai, China• Engage with over 500 Chinese gaming companies including but not limited to industry leaders like Yotta Games, Lilth Games, and Tap4Fun, as well as emerging firms like Ujoygames, StarUnion, and DragonPlus• Consult and advise on client's marketing strategy through a holistic media perspective and TikTok's closed-loop marketing products. Foster deeper partnerships of clients with TikTok and drive an average annual increase of 100% in clients' marketing budget on TikTok• Work closely with in-house R&D, operation, and strategic teams, to enhance product features by collecting market feedback, initiating expert interviews, and conducting data analysis• Serve as the mentor to junior team members to help understand the industry through sharing market insights, client consulting simulation, and training assessment -
Sales ManagerWestwin Apr 2019 - Mar 2020Shanghai City, China• Developed comprehensive digital marketing strategies to clients across the e-commerce, education sectors, integrating both internal and external resources to ensure successful contract negotiations and closures• Collaborated closely with account managers to oversee campaign execution, media buying, KOL marketing, and brand recognition enhancement through domestic major digital platforms, including WeChat, Weibo, Douyin, and Baidu Search• Achieved a high account conversion rate by prospecting and pitching to over 40 potential clients, successfully closing and executing campaigns for more than 20 accounts, including Mission Foods, Sasa, WMF, Taisan Medicine, George Washington University, Queen's University, Swiss Reinsurance, and Pearson Education, among others -
Sales RepresentativeGroovy Technology Corp Mar 2018 - Mar 2019• Enhanced customer relations and consultation for touch solutions, achieving a 23% growth in overseas sales by engaging with over 30 LCM manufacturers in 2018• Identified trade opportunities, building partnerships with 20+ dealers and 1 agent in the Asian and American markets, focusing on brand representation and market penetration• Participated in key industry exhibitions, including Computex Taipei and Souring Taiwan, as both a visitor and exhibitor to explore and capitalize on business prospects -
Military Service, Arb-101Army 101St Amphibious Reconnaissance Battalion Nov 2016 - Nov 2017Kinmen County, Taiwan• Outlasted a 75% dropout rate to complete an 8-month Frogman Training Program and served as an ARB-101 member• Certified PADI Open Water Diver with specialized training in primary, rescue, and combat diving
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Office AssistantSoochow University Jan 2016 - Jun 2016Taipei City, Taiwan
Ben Lin Education Details
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English Literature (British And Commonwealth) -
English Language And Literature, General
Frequently Asked Questions about Ben Lin
What company does Ben Lin work for?
Ben Lin works for 谷歌
What is Ben Lin's role at the current company?
Ben Lin's current role is Customer Onboarding Strategist.
What schools did Ben Lin attend?
Ben Lin attended Soochow University, Oklahoma City University.
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