Inflewential Records, INF for short, is a indie Hip Hop label formed out of Bridgeton, NJ. Their music is sometimes called conscious or reality based. Appropriately, the label likes to call the music Reality Music. The artist are compared to artist such as Common, Outkast, and Kanye West. Those comparisons are flattering, however INF believe they have far to go to accomplish what these great artist have accomplished. They also believe they have the skills and know how to accomplish these things, and establish their own niche.