Responsible for Products for data API’s across 100s of sports to AI model development and into Fan Engagement & Pro solutions. Across the StatsPerform data delivery mechanisms i lead a team focused on the delivery of data from basic scores through to player tracking data to clients from Global Sports Broadcasters, Digital Media & Betting houses to Professional sports teams & leagues.This feeds the design, creation & go-to-market strategy for AI powered content & solutions that influences Player & Team Performance on the field as well as the application of these concepts to drive Fan Engagement through new user experiences & predictive content.For on field performance the focus is on creating product & data science roadmaps that utilise AI & ML derived insights to support key decision making in elite sport through prediction & simulation, as well as solutions that support key performance processes. And for Fan Engagement, developing interactive & innovative experiences through user & market research that enhance the way fans interact with their favourite sport & athletes by giving them deeper insight into the action on the field delivered through mediums such as Broadcast, digital & social media & fantasy/gaming.

Managing OptaPro's global divisional operations, working directly with Professional Football, Rugby & Cricket Clubs providing and supporting their use of performance data and analytics & information management platforms. Responsible for OptaPro's global strategy, business development, product innovation, consultancy services and data science across 14 markets.Additionally, I am a member of Perform’s senior strategy team reporting to the Chief Strategy Officer. My particular focus is on growth initiatives across sectors, which includes evaluation and strategy for new technologies, sport expansion and product innovation.

Managing OptaPro's global divisional operations, working directly with Professional Football, Rugby & Cricket Clubs providing and supporting their use of performance data and analytics & information management platforms. Responsible for OptaPro's global strategy, business development, product innovation, consultancy services and data science across 14 markets.

First Team player and Opposition scout. Primarily designing and implementing a European scouting strategy with the use of performance statistics and player profiling.

First Team player and Opposition scout.

First Team player and Opposition scout. Primarily designing and implementing a European scouting strategy with the use of performance statistics and player profiling.

Initially Academy and Under 21 Analyst becoming First Team Analyst in 2011. Responsible for Pre and Post match video and data analysis and presentation. Heavy emphasis on First Team opposition analysis.

Academy Analyst providing post match and squad analysis for the purpose of player development.