I’m an undergraduate at UTS, beginning my journey in the industry as a digital and social marketing executive with Emerald Group. As a Marketing Major and a student of Creativity and Innovation, I am deeply fascinated by how unorthodox creative practices and methods can be applied to traditional marketing and business processes.Can we create value and cultivate sustainable innovations by doing so?As such, I have undertaken lots of coursework focused on building foundational marketing skills as well as developing my own creative intelligence. I would now like to put that knowledge to good use by applying these skills to the marketing industry in the hope of creating a better future for all.