Ben Maher Email & Phone Number

Novato, CA, US

San Francisco Bay Area

San Francisco Bay Area

• Responsible for all analytical activity within new Americas sales & marketing office. Evangelized new metrics around channel partner performance and competition to provide management with a holistic view of financial.
• Designed and developed automated channel partner data collection system and reporting tools integrating sell in, sell through, and channel inventory as well as forecast consolidation and attainment.
• Trained Sales team on how to use the new data and reporting to generate orders and better negotiate with retailer partners. Provided financial and demand models to support negotiations.
• Responsible for Americas deal pipeline consolidation including price and terms approval.
• Modeled and communicated Gross-to-Net revenue forecast addressing MDF, consignment, promotional credits, commercial and defective returns risk.

Emeryville, CA

• Managed team responsible for collecting and reporting all retail POS data, including competitor & TAM. Transitioned the team from a data processing and reporting role to a cross-functional strategic partner.
• Prepared consumer sales analysis for marketing, sales, finance and executives including commentary on the consumer and competitive landscape for board presentations and strategy meetings.
• Led weekly/monthly sales review with CEO/CFO focusing on consumer sales, promotional & pricing effectiveness, product introductions and market share & growth trends.
• Built and maintained account and SKU level consumer forecast model, integrating statistical forecast with bottoms-up account manager forecasts to drive shipment and supply plans.
• Identified sudden shift in demand for primary product line and drove supply chain to adjust production saving $15-20M in excess inventory.
• Worked closely with marketing on new product introductions identifying comparable items and market dynamics to determine initial sales targets, and tracking early performance to inform promotional plans.

• Led and presented results of monthly and quarterly Sales & Operations alignment process for ~$400MM+ business unit, driving cross-functional alignment of full P&L, product portfolio and deal pipeline.
• Built and maintained account and SKU level forecast model for units and revenue, integrating statistical forecast with bottoms-up plans from the account managers and facilitated cross-functional review.
• Developed and expanded market intelligence and analytics office to work across the business to influence decision making behavior away from the anecdotal and toward fact-based evidence.
• Generated granular market size (TAM/SAM), price analysis, competitive feature and share tracking for product management during new product planning for 15+ new products.
• Presented on market trends at annual strategy conference and quarterly executive staff meetings covering market growth, technology and channel disruption, emerging markets, and competition.

• Partnered with executives to manage an $80M marketing budget, including forecasting and variance analysis, to operate ongoing marketing activities and help implement marketing strategies and campaigns.
• Published detailed weekly and monthly market share reports for Senior Management which analyzed industry trends and competitive landscape to influence pricing, marketing, new product and sales strategies.
• Developed an automated dashboard utilizing Oracle, SQL, and VBA to report POS data for over 3000 SKUs spanning 3 regions to help the Sales and Operations teams manage their customers, promotions and supply.
• Created and implemented an automated process to upload forecasts into Hyperion Planning for two business units spanning over 20 regions, which cut forecast cycle time in half.
• Led a cross-functional team of 10 people from finance, accounting, and logistics to integrate 2.5M units, over $300M dollars, of inventory from a newly acquired consumer business into the existing supply chain.

• Managed the forecasting and budgeting processes for $150MM in revenues and provided sales and inventory forecasts, including potential risks to allow the CFO to drive financial strategy.
• Analyzed key metrics of advertising penetration and reviewed return on investment of marketing activities and recommended optimal advertising channels to Marketing Executives.
• Developed a detailed model to analyze the pricing and ROI of a new CEO sponsored product strategy to increase sales by $550K, maximize gross margins, and reduce product cannibalization.
• Created a centralized freight database and developed processes to streamline accruals, A/P and forecasting to better track performance and plan supply chain costs, while reducing unanticipated freight costs.

• Developed complex financial models to forecast product sales and optimal transaction structuring for both live deals and new business development
• Led the planning of a $220MM capital raise for a satellite start-up, which included optimally structuring equity, debt, and subordinated debt, and customer and vendor relationships.
• Managed client relationships by completing executive and investor deliverables on time and under budget.