Ben Mar Email and Phone Number
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Ben Mar personal email
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I'm an innovative global marketing and product leader with a strong background in generating go-to-market strategy and leveraging consumer behavior to drive engagement and sales. I have deep expertise and passion for leading teams in B2C and B2B in wellness, quantified self, and healthcare/biotech. Equally adept in domestic or global markets, and early-stage or established companies.Key skills include: Marketing strategy, product management, PR, business analysis, communications, and strong execution.
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Senior Director, Product MarketingTandem Diabetes Care Jul 2024 - PresentSan Diego, California, Us
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Director Of Product MarketingTandem Diabetes Care Oct 2022 - Nov 2024San Diego, California, Us
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Associate Director, Product MarketingTandem Diabetes Care Jan 2021 - Nov 2022San Diego, California, Us
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Senior Product ManagerTandem Diabetes Care Jan 2020 - Jan 2021San Diego, California, Us
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Director Of Marketing And Product ManagementSleepscore Labs Oct 2018 - Jan 2020Carlsbad, Ca, UsResponsible for leading the Marketing team to build and execute on an integrated strategy for SleepScore Labs.Key responsibilities include:1. Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR to build the SleepScore brand and meet sales targets2. Overseeing the day to day activities of the marketing team3. Work closely with the product team to ensure a great and consistent customer experience4. Developing and delivering communications strategies across the entire organization5. Undertake continuous analysis of the competitive environment and our performance to ensure we exceed our objectives -
Senior Product ManagerSleepscore Labs Jan 2017 - Oct 2018Carlsbad, Ca, UsResponsible for the product launch of SleepScore Labs two flagship products, SleepScore Max and the SleepScore app that both attained more than 4 star iOS app ratings.Key responsibilities include:1. Defining and understanding target customers through design sprint and human-centered design methodology2. Developing customer journeys and experience and ultimately leading to the development of Minimum Viable Products (MVP's)3. Managing research with target customers to ensure key product experiences are met and improved upon4. Working within an agile environment to define experiences, prioritize and implement key features from the product roadmap
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Marketing Manager, Marketing SolutionsResmed Apr 2013 - Dec 2016San Diego, Ca, UsResponsible for development, communication and management of Patient Engagement Strategy for ResMed’s largest marketSuccessfully introduced ResMed’s new brand and increased patients starting ResMed treatmentManagement of strategic vision, content and communication for all patient online marketingEstablished Patient Valuation Model to understand ROI of patient tactics and adjust marketing activities for greatest impact on revenue and profit growthProduct management of the S+, ResMed’s first consumer product: • Managed positioning in the U.S. for ResMed’s first consumer health product• Pioneered sales execution of ResMed products on Amazon and other e-commerce sites for the first time in ResMed history; managed the transition from B2B to include B2C• Managed development of long-term user engagement methods and metrics• Subject matter expert for all consumer health trends and patient marketingKey achievements:• Improved organic patient database growth by over 11% in FY15• Resurrected ResMed’s patient awareness website, increasing traffic by 300% at the same time reducing spend by $300,000 in 6 months• Developed portfolio of digital and traditional promotions that increased organic sales of S+ by 200% -
Marketing Director- Australia And New ZealandResmed Apr 2012 - Apr 2013San Diego, Ca, UsReporting to the President of Asia PacificDevise and implement marketing strategy• Product positioning and management of all Sleep Apnea and Respiratory Care products• Development of promotions and advertising campaigns tailored for direct pay markets• Management of merchandising and positioning with suppliers of ResMed products• Set pricing strategy in region for all productsAnalysis of market data and developed 3 year strategies to increase market share, market growth and awareness outside of product launch cycleSales and marketing management of top 5 National Accounts Recruitment and development of all employees in the marketing team that helped support double digit market growthFostered relationships with KOLs, suppliers, business partners and industry associationsEffectively managed new product forecasting and marketing budget that maintained zero expense growth while increasing revenueKey achievements:• Managed key product launches to achieve dominant market share• Consistently achieved 30% increase in key product revenue as a result of successful product launch and promotion • Managed launch of salesforce.com for ANZ team that made budget targets and sales available to team and provided visibility to management
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Marketing ManagerResmed Oct 2009 - Apr 2012San Diego, Ca, UsResponsibility for Commercial Marketing Strategy and tactics in region• Product positioning and launches (Sleep Apnea and Respiratory Care)• Management of all tradeshows and events• Developed all promotional activities across HME, Sleep Lab and PatientWorked as a partner to key customers to develop and maximize effectiveness of Marketing Campaigns
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Product And Promotions Manager - Australia And New ZealandResmed Sep 2007 - Oct 2009San Diego, Ca, UsResponsibility for the suite of products in ResMed's portfolio as well as all B2B and B2C promotions in the ANZ region.
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Assistant Marketing ManagerResmed Jan 2006 - Aug 2007San Diego, Ca, Us
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Marketing SpecialistResmed Jul 2005 - Dec 2006San Diego, Ca, Us
Ben Mar Skills
Ben Mar Education Details
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University Of Technology SydneyAccounting -
Knox GrammarHigh School
Frequently Asked Questions about Ben Mar
What company does Ben Mar work for?
Ben Mar works for Tandem Diabetes Care
What is Ben Mar's role at the current company?
Ben Mar's current role is Director, Product Marketing at Tandem Diabetes Care.
What is Ben Mar's email address?
Ben Mar's email address is be****@****.com.au
What is Ben Mar's direct phone number?
Ben Mar's direct phone number is (858) 836*****
What schools did Ben Mar attend?
Ben Mar attended University Of Technology Sydney, Knox Grammar.
What are some of Ben Mar's interests?
Ben Mar has interest in Animal Welfare, Science And Technology, Economic Empowerment, Health.
What skills is Ben Mar known for?
Ben Mar has skills like Product Marketing, B2b, Marketing Strategy, Marketing Management, Marketing Communications, Management, Segmentation, Strategy, Marketing, Business To Business, B2c Marketing, Consumer Marketing.
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