Ben Mazzotta Email & Phone Number

Fuschl, At

London, Gb

- Responsible for leading all National Below-the-Line (BTL) Commercial Planning and Shopper Marketing for assigned categories and brands in Canada - including category reviews, distribution analysis, and identifying volume and performance opportunities- Responsible for the development and execution of all BTL branded program elements, ensuring the brand strategy is properly represented in retail, On Premise (OP) and other customer focused experiential environments, to ensure best in class execution- Source and negotiate and execute partnership opportunities that support brand priorities- Creates programs in collaboration with their brand partners, establishing how the programs will be executed and developing supporting sales materials required to best in class execution at the point of purchase- Work independently and collaboratively with creative/XM agency partners to develop program ideas and ensure all creative elements are prepared for national and regional execution- Responsible for communicating all programs to Regional/Brand Partners, senior leadership and broker partners within proper lead-times – nine months “planned” and six months “ready” to ensure all parties have sufficient time to plan and execute to the highest degree

London, Gb

- Provide the total business a variety of customized weekly reports including but not limited to: retail sales performance, inventory summaries, gained and lost points of distribution and ad hoc reporting- Proactively identifies forecast and supply issues and works with the LCBO inventory managers to course correct or bridge gaps and limit impact to the business- Establishes and maintains the forecast monthly for everyday, new, discontinued, and all seasonal products while providing financial and analytical support for the sales division- Assist in development of annual budget and forecasts for sales division including: Shipment/depletion volumes, sales revenue, price support/promotions/other selling expenses- Work with Senior Management to utilize retail forecast, pre-sell numbers, sales of comparable products, and other industry benchmarks to build product level sales and forecast retail demand, enabling accurate build and launch quantity recommendations for new products

Mississauga, Ontario, Ca

- Shared the responsibility of building out Revenue Management Price Landscapes project to support Marketing Business Reviews – both domestic and import brands- Led regional price review work on behalf of the Revenue Management team for the Atlantic, and Prairie provinces - Led a number of price analysis projects for both the domestic and import brands, providing impartial insights and recommendations- Collaborated with the Marketing and Sales team to provide pricing opportunities to both remain competitive and maximize profitability- Tracked and published price change tracking information and reported volume impacts of price changes to key brands and SKUs for the Sales and Marketing teams

Mooresville, Nc, Us

- Responsible for running pricing and promotions reporting for the Lowe’s Big Box banner.- Subject matter expert and responsible for the training and development of merchants on Lowe’s pricing and promotions platforms.- Developed spring and summer season promotional programs, ensuring on time execution for peak seasonality of the category.- Performed Category Line Reviews, to establish the proper assortment for stores in a variety of markets across Canada.- Worked with the planogram specialists in JDA to modify or build existing or new planograms.- Ensured pricing strategy and everyday costing remained competitive, while in-line with the business defined budget and plan.-Collaborates with the merchandising managers and provide pricing opportunities to both remain competitive and maximize margin.- Ensure that the merchants are following proper pricing guardrails outlined by the Lowe’s leadership team and Advertising Standards Canada.- Perform final flyer reviews and proofing to ensure there are no pricing errors.

Brampton, Ontario, Ca

Assortment Planning and Execution- Analyze and recommend new NG items and items to discontinue- Conduct post-mortem review of category performance- Work with Space Planning and vendors to build planograms Promotional Planning and Execution- Receive flyer schedule and discuss planned promotional details- Select ad items, perform flyer proof and execute ad changes- Create forecasts for ad items- Recommend promotional pricing for ad items- Conduct post ad performance analysisPricing Strategy and Management- Analyze and determine regular shelf price- Review competitive pricing - Conduct pricing research to ensure alignment with category strategy, including control brands - Perform costing analysis - Support negotiations with vendors for in-line business- Maintain promotional price at store level to ensure store profitabilityStore Communication- Work with Merchandising Operations on store merchandising plans (DMAP)- Prepare and send out store communications (store training materials, store merchandising standards)

Brampton, Ontario, Ca

Assortment and Promotional Execution- Execute and complete new item set-up process - Execute and complete item discontinuation process - Key all promos into Item Selection Allocation Tool (ISAT) and run integrity reports- Collaborate with Planogram resources to communicate or reinforce specific category goals and to ensure that the overall strategy for the category is reflected in planograms.Pricing and Inventory Management- Execute cost and retail price changes in templates/systems - Resolve scan log and error log issues - Work with Supply Chain for distribution of replacement products- Action code-dated items Billings- Prepare for and attend internal Over & Above (O&A) meetings- Input regular O&As into systems - Track O&As and follow up with vendors on auto and manual O&As- Review vendor auditsReporting and Analysis- Run pre-existing reports - Create adhoc reports and provide analysis upon request from core category management (CM) group and / or from cross-functional teams - Review prior week's performance - Review and action gross profit exception report