Responsible for promoting all Baystate Health service lines and ancillary services to a defined referring provider market, strategically growing revenue and market share. Strengthen provider alignment and engagement through in-person outreach and targeted campaigns. Assist providers and staff navigating referral process, access to medical records, and problem-solving when issues arise. Strengthen the Baystate Health brand in both the local community and the healthcare industry. Create professional, on-brand digital and print collaterals to promote new programs, services, and events.