Ben Mcdonald Email & Phone Number

Hampton, Vic, Au

Melbourne, Victoria, Australia

Victoria, Australia

• Delivered against weekly and monthly commercial budgets/targets achieving an average of 60 calls per week. • Drove presence and sales across the category by introducing new limited-edition formats & engaging with a larger variety of consumers through merchandising and range positioning.• Planned customer promotions in line with current trends and category strategy to drive sales and profit KPIs. • Managed the independent customer relationships for 400+ accounts across both the independent retail and on-premise hospitality sector.• Identified and capitalised on sales opportunities to build sales and profitability. • Built produce offerings for core and promotional ranges which match consumer needs, whilst driving profitability for the brand. • Advised on the product mix and merchandising/advertising for e-commerce ranges in independent retail accounts. • Managed the compliance, stock reports, price lists and logistics coordination of accounts.• Activated and executed new products and promotions though on-premise events and in-store tastings.• Represented Pirate Life as a brand ambassador for a number of events across VIC, SA and NSW including: Piknic Elektronic (VIC), Aus-X Open (VIC) Big Bash (VIC), Australian Beer Festival (NSW), Pirate Life Annual Birthday (SA). • Developed business trade reports to understand SKU performance and feed into production runs and provided analysis of business performance.

Melbourne, Australia

• Sales representative for Red Rock Leisure when attending supplier events for Bacardi, Martin Millers Gin, CUB and Fevertree, building strong relationships and report through on premise trade.• Assisted in promotional activities and brand activation through by providing market insights and identifying product placement, POS opportunities and marketing craft beers to the local community. • Worked with management and beverage reps to ensure there are always mixed alcohol styles available.• Identified sales opportunities & sold more incremental beer than any team member during functions.• Day-to-day management of the premises – operational health and safety, compliance, cash handling, stock, security and functions.

Bath, United Kingdom

• Introduced innovative learning methods for youth using sports outside of mainstream education.• Provided dynamic sports coaching to children aged 5-14 by adapting teaching methods to their cognitive and physical ability.• Educated youth with fitness and sporting knowledge to provide foundations for healthy lifestyles.• Planned and delivered safe and fun sessions for up to 30 children at one time, using sports such as American Football, Aussie Rules and Netball.

Bath, United Kingdom

• Inspired, led and encouraged team work by driving company incentives. • Delegated operational tasks appropriate to individual’s strengths and abilities. • Directed training days and performance reviews to motivate and promote hospitality teams. • Coordinated and managed weekly events for up to 1200 people, liaised with security and management to ensure the smooth running of events. • Created weekly rotas, handled cash safekeeping and monitored the security of the premises.• Responsible for resourcing and looking after VIP clients and artists for major music events.

Bristol, Bristol, United Kingdom

• Identified and developed required outcomes of management plans to ensure they met strategic objectives, ensuring 35 direct reports were able to manage sports clubs for up to 500 children across the South West. • Proactively developed timely and relevant proposals with new, sellable ideas aimed at schools. • Identified future facility opportunities to grow the intake of students in line with current community need. • Engaged with senior stakeholders, Ofsted and local councils to achieve school status.• Created and implemented policies in line with OH&S to use against program evaluations and report on the legitimacy and thus success of the business. • Recruitment and onboarding of students on the university placement scheme. • Reengaged disaffected youth with their academic learning, social needs and emotional needs.• Responsible for outbound sales generation for holiday clubs using social media platforms and the creation of marketing material such as flyers and company brochures.• Responsible for a 20% increase in sales generation for programme memberships in 2017.

Bristol, United Kingdom

- Provided crucial support and education to some of the most vulnerable young people in Bristol, South Gloucestershire and Bath, working with students with Social, Emotional and Mental Health needs.- Developed progress with each student adhering to the company’s philosophies and ethos.- Reengaged young people aged 5-18 with learning.- Worked in conjunction with Sports 1st providing sports coaching to primary schools.- Facilitated sports coaching session at a primary school weekly.- Delivering safe and fun sessions to primary students, helping to improve their fitness and enjoyment within sports.

Devon, England, United Kingdom

Ba (Hons) Sport And Social Sciences With Placement, Social Sciences

Marketing Research design for social sciences Sport and promotional culture Sport and culture in a global marketplace Continuing.

Sports Performance And Excellence, Sports Studies, Distinction*, Distinction*, Distinction*

Activities and Societies: - Faculty council representative for sport, leisure and tourism. - Member of the Exeter College Rugby Academy

Gcse, Math, Statistics, English Language, English Literature, Biology, Chemistry, Physics, Spanish, Sport, 9 Gcse'S A-C Grades Including Math And English.

Activities and Societies: Chairman of Teignmouth School Council Junior Sports Leaders Award Cricket player of the year (2010)