Ben Mcvay Email and Phone Number

ROR Partners is a data-driven, technology-enabled performance marketing agency and service provider.

FullContact's person-first platform provides the intelligence needed to resolve identities, drive media reach, omni-channel measurement and website recognition.Responsibility highlights:Set and managed product roadmap to meet aggressive growth plans.Inherited a department with no staff and quickly built a highly regarded team of product and digital solutions professionals.Took over and established immediate rapport with 70 person data research team in India.Quickly built strong relationships between engineering, sales, and customer success.Implemented protocols for documentation, planning, product releases, internal and external SLAs.Negotiated contracts and built relationships with tech and data partners.Set up, manage and mentor digital solutions team that integrated FullContact products into multiple digital platforms.Responsible for data sourcing, evaluation and acquisition to support products.Member of FullContact senior leadership team setting strategic direction for near and long term goals.Key resource for sales and customer success with pre-sales strategy, deal scoping, customization and negotiation.Multiple products released and used by FullContact’s largest and most important customers across Marketing Technology and Fraud Prevention verticals.

Key leader in fast growing Digital Experience organization consistently realizing double digit growth every year.Strategic planning to chart course, set objectives and goals for Digital Experience organization spanning multiple competencies across 120 US and 200 India associates.Remit elevated to managing five digital practices including resourcing, development and P&L - content management, machine learning/chatbot, marketing automation, consumer preference, CDP/DMP/activation.Comfortable with ambiguity. Guide high performing practice leads on their own and team professional development.Teams directly responsible for half organizations annual revenue.Cool and clear eyed in stressful situations, resolving conflict with practical thinking.Pivot practice from DMP to CDP - exposure, training, transitioning skills.Develop internal POV on loss of 3rd-party cookies considering current state, transition and options for multiple identity providers.Create roadmap for building SF Marketing Cloud practice through certification, training and transitioning team skills.Build and collaborate with teams in US, India and Costa Rica.Managed through Publicis acquisition presenting challenges and conflict with agencies doing similar work on same clients.Build relationships and internal partnerships with Publicis, Sapient, Digitas, Spark, Prodigious, and many others.Nurture and grow partnerships with Adobe, LiveRamp, Salesforce, SAP, Treasure Data, and Dataiku.Drive technical development for team of 70 SME’s achieving most partner certifications in Epsilon history.Negotiate and position team to write AAM certification exams for Architect and Business Practitioner.First agency partner to achieve Adobe Audience Manager Specialization badge.Consistently graded as Achiever and Exceptional in performance reviews.Leadership tenets: listen a lot, don’t be a jerk, empower and give credit to the team.

DMP and Data Activation practice leader - ultimately responsible for profitability, client satisfaction, retention and growth.Recruit, train and manage a growing team of Solution Consultants.Set business strategy, and responsible for executing against objectives.Develop audience organization, syndication and scale techniques.Expanded first party data onboarding to include Facebook, Google Customer Match, Twitter, Snap, Pinterest and Connected TV.Working closely with Sales grew business 3X.Built relationship with Epsilon legal and finance through regular sessions training and educating them on digital data, and AdTech ecosystem.Managed through complexity of competing capabilities when Epsilon acquired Conversant.Clients include: AT&T, Unilever, TD Bank, Altice, ExxonMobile, GM Financial, AbbVie, Pfizer, Capital OneContinuing clients: Verizon, Bank of America, Time Warner Cable, Cox Communications, Turner Broadcasting.

Build team, hire and develop digital professionals. Develop relationships and serve as trusted advisor to clients and Epsilon executives.Support Sales efforts with use case development, subject matter expertise, white-boarding, and cross-sell activities across divisions.Responsible for maintaining and growing revenue from onboarding and professional services work streams.Building new solutions and skill sets to serve client needs.Focus on data activation at the intersection of MarTech and AdTech.Own relationship and manage financials with LiveRamp and Oracle for first party data onboarding.Clients added: Time Warner Cable, Cox Communications, Bank of America, Merck, Turner Broadcasting. Continuing clients: Verizon, Nissan, Kraft, Kelloggs.

Architect and project manage complex integrations spanning digital, video, offline, mobile.Map client digital stack and evaluate partner integration and cooperation.Onboarding PII to anonymous advertising environments.Educate clients, agency’s and Epsilon leaders on digital ecosystem and data movement.Manage LiveRamp delivery and business facing side to Epsilon’s unique integration.Expertise in Data Management Platform (DMP) utilization: Adobe Audience Manager, Krux (Salesforce), Blue Kai (Oracle), Aggregate Knowledge (Neustar).Collaborating with digital agencies: Starcom, OMD, Moxie, iProspect, Zimmerman, Accuen, Annalect.Clients: Verizon, Nissan, Kraft, Kelloggs.

Offline data onboarding subject matter expert. Leveraged Experian match network as well as portal and two of top three onboarding vendors.Worked closely with and advised major partner sales and product executives on digital audience strategy, creation and targeting tactics. Rolled out tech integrations, definitions and marketing materials for Experian demographic, auto, lifestyle and financial data segments into Blue Kai, MediaMath, Pandora, Collective, BrightRoll, Specific Media, Microsoft and others.Led online/offline closed loop measurement projects for Honda, Ford, La Quinta, Pro Flowers and others. Enabled audience targeting for CPG attribution through Neilson Catalina (NCV) point of sale grocery data.

Balance client needs with achieving revenue goals by creating, presenting and implementing annual strategic marketing plans including database analysis, behavioral targeting, email planning, direct response programs and marketing research reports.

Managed all aspects of membership based direct mail fundraising program for mulitple regional and national non-profit organizations.