Benjamin Meuser Email & Phone Number

Portland, Oregon, United States

KEEN won me back with their dedication to the environment. From funding non profit organizations to taking a long look in the mirror and evaluating every step of their supply chain to eliminate harmful forever chemicals KEEN embodies a company that puts planet over profit. Follow along to see what kind of cool new industry leading activations I will bring to the outdoor market.

Portland, Oregon Metropolitan Area

UBCO Electric Bikes, Ride The Planet Want to check out the most capable electric 2x2 Adventure Bike? Come visit me, I'll be managing the new UBCO Hub at the Moda Center. In partnership with the Trail Blazers we are debuting our first owned retail / concept shop. Here we will showcase new products, offer exciting promotions, build local partnerships, test ride UBCO's and host a ton of awesome activations. Interested in a group test ride or want to learn more about the new UBCO Hub? Just drop me a line. Also check out our Blazers landing page - ubco.com/trailblazers

Portland, Oregon

Worked with Subaru to produce an event tour at REI flagships and impactful doors.Deliver experiential marketing vision and strategy to our clients while bringing to life brand road shows and tours. A master of brand partnerships and collaborations - I connect brands with one another and supply consumers with experiences that align with their passions. As a veteran of the Outdoor Industry I've spent a better part of my life partaking in all the wonderful outdoor experience life has to offer. I'm always getting after it, these experiences have changed me for the better and now I'm dying to show consumers the tools and gear that ignited that drive in me.

Portland, Oregon Area

Event and Trade Show Management Grew annual attendance of KEEN events program from 50k to over 1 million Planned, designed and produced custom campaign-specific event build-outsManaged all partnerships and contractsPersonally attended, staffed, and executed the national event program consisting over over 20 nationally significant events and hundreds of regionally influential eventsImplemented new technologies for onsite event digital acquisition, established new systems and software for event reporting, worked cross functionally to provide analytics, consumer data and metrics to the digital sales teamManaged nation-wide field marketing team of 12 staffManaged national trade shows with annual budget of over $2mDirected the overall design, appearance and function of the KEEN trade show booth at Outdoor Retailer, as dictated by the budget, current campaign or product and brand desiresManage branded promotional itemsDeveloped and updated an annual offering of over 40 unique branded items, fulfilling over 1,000 yearly orders for KEEN reps, retailers, partners, events and giveawaysResponsibly sourced and distributed over 100k individual branded promotional items each seasonEstablished new internal order and inventory management protocols through SAP Created hundreds of unique, meaningful promotional projects KEENFestOrganized and managed annual two day mini street fair to align with summer Outdoor RetailerDevelop customized sponsorship sponsorship packages and brought in partnersExecuted an event for 10-15k members of the outdoor industry - booked the venue, music, production, food, beer, security, waste management, EMT and bathrooms

Started as an Intern, promoted to Assistant, then Coordinator, and finally Specialist. My role started in warehouse management, physical asset management, event fulfillment then took a turn towards a more generic marketing assistant role where I supported many functions of marketing.Upon promotion to Coordinator I began to take over more of the ambassador team management and owned the event executions, at this time I also managed all promotional item creation, inventorying, ordering and budgeting. In moving to the Specialist role, I bundled up all of my former responsibilities, streamlined processes and then added all the event planning, fulfillment and execution for consumer events.

Brand Development and marketing, focused on direct marketing based on personal interactions. Introduced targeted demographic to new uses for products.