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Experienced professional with 9+ years of digital marketing including email and affiliate marketing. Developed and implemented marketing strategies for customer retention and acquisition. Managed internal and external teams, vendors, and partner relationships to achieve department goals or deadlines.
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Vp Of Digital Marketing ServicesCleverbridge Feb 2024 - PresentCologne, De -
Global Director Of Digital Marketing ServicesCleverbridge May 2022 - Mar 2024Cologne, De -
Director Of Sales, Digital MarketingCleverbridge Mar 2021 - Sep 2022Cologne, De -
Sr Sales Manager, Digital MarketingCleverbridge Feb 2020 - Mar 2021Cologne, De -
Marketing Services ManagerCleverbridge Dec 2017 - Feb 2020Cologne, De -
Senior Email Marketing ManagerCleverbridge Dec 2014 - Dec 2017Cologne, De• Create prospect proposals and presentations based on client ecommerce need or marketing initiatives. • Develop, produce, and administer various customer lifecycle flows including; subscriptions, retention marketing campaigns, promoting new product launches, website features, and ecommerce promotions.• Produce formal quotes for use of email services whether self-service or managed model.• Negotiate and draft client email contracts that highlight services.• Cultivate, synchronize, and execute testing scenarios supporting marketing initiatives to gauge effectiveness and increase metrics to drive towards marketing goals.• Prepare detailed statements of work to facilitate project progression and client/vendor involvement.• Design, implement, and maintain triggered automation campaigns that include subscription notifications, order related messages, and customer win back.• Advise on privacy issues related to email and online data to ensure legal compliance, data integrity and secure personal confidential information. Construct campaigns and integrations to remain PCI compliant.• Manage external vendor relationships including ESP’s, third party marketing agencies and deliverability monitoring tools (ReturnPath and Litmus)• Compile, analyze, and report on key email response measurements to determine campaign success or drive optimization schedule. -
Email Campaign CoordinatorCleverbridge Dec 2011 - Jan 2014Cologne, De Prepares and executes daily email campaigns for corporate and clients. Conducts email campaign setup by configuring existing email code, optimizing templates for best email practices, creates segments to reach potential target markets, scheduling campaigns, tracking, testing emails, and deploying emails. While reaching all campaign deadlines no matter what type of campaign; a one-off, recurring, or based on dynamic content through API call. Heavy experience with ESP’s; StrongMail and MessageDirect. Implemented new clients on to MessageDirect Platform and will be working close with upcoming clients to implement a detail campaign list on to the StrongMail and MessageDirect platforms. Performs and follows best deliverability practices. Performs various reporting duties through ReturnPath and pulls reporting logs from both ESP’s. Monitors client and corporate IP’s to maintain an adequate sender score so emails are sent to all ISP’s. Work with rendering tools to ensure that the message is being received in all ISP inboxes. (Litmus and StrongMail) Work closely with all departments to send a wide variety of email campaigns. Provides campaign reporting and opinions to increase the productivity of that campaign. Managed client inquiries and campaigns. Resolved issue with ESP’s and specific campaigns. Ensuring that client’s needs and goals are consistently met. Daily task include updating client contracts, pulling SalesForce opportunity logs, IP monitoring, ESP reporting and maintenance. Created client email addendum's with detailed pricing breakdowns which included SOW’s and project outlines. -
Customer Service RepresentativeCleverbridge Jun 2011 - Dec 2012Cologne, De Responded to customer’s telephone inquires, providing quality service to customers and clients inquiring about payment and order related inquires. Listened attentively to caller needs to ensure positive customer service Strive for quick complaint resolution; researched and studied client policies and commerce assistant to understand better how to assist our customer.
Ben Meyer Skills
Ben Meyer Education Details
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Western Michigan UniversityAdvertising And Promotions
Frequently Asked Questions about Ben Meyer
What company does Ben Meyer work for?
Ben Meyer works for Cleverbridge
What is Ben Meyer's role at the current company?
Ben Meyer's current role is VP of Digital Marketing Services at cleverbridge.
What is Ben Meyer's email address?
Ben Meyer's email address is be****@****ail.com
What is Ben Meyer's direct phone number?
Ben Meyer's direct phone number is +163086*****
What schools did Ben Meyer attend?
Ben Meyer attended Western Michigan University.
What skills is Ben Meyer known for?
Ben Meyer has skills like Email Marketing, E Commerce, Web Analytics, Conversion Optimization, Lead Generation, Digital Marketing, Salesforce.com, Google Analytics, Affiliate Marketing, Saas, Landing Page Optimization, Sem.
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