Ben Middleton Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

I lead internal and external corporate communications in North America for the company's $2B business-to-business unit that offers wipers, tissue, towels, soaps, and sanitizers from top brands including Kleenex, Scott, Cottonelle and WypAll.

Atlanta, Georgia, United States

• Led team providing strategic counsel and media relations to improve Aflac corporate reputation.• Led portfolio change management and employee communications for Cox Communications and served as agency team leader managing a complex budget and executive-level client services.• Produced frequent internal communication and crisis communication for Chick-fil-A employees and franchisees.• Helped stand up new innovation practice with the application of design thinking tools and facilitated innovation workshops to create breakthrough thinking for competitive advantage.

Atlanta, Ga

Led cross-functional team alignment supporting new product launches on the innovative beverage dispenser, Coca-Cola Freestyle. • Retooled organizational communication processes to increase views of sales materials 100% by leveraging more engaging and on-demand content.• Redesigned consumer social media strategy to increase impressions 50% and reach incremental readers at no incremental cost.• Managed $300K tour of a brand sampling vehicle that doubled brand awareness at events.• Developed and executed communication plan for launch of premium-priced beverage dispenser, resulting in quick adoption with hundreds of new customer placements in the first year of availability.

Atlanta, Ga

Planned and executed multi-channel marketing communication to retailers, press, and industry executives with a $2MM budget.* Managed all client interaction to produce several high visibility trade shows that launched new products with the trade press and generated hundreds of sales leads. • Educated and motivated event ambassador teams to present company products with consistent emphasis on key differentiating features, resulting in extraordinarily high endorsement scores from secret shoppers conducting surveys.• Developed a model for evaluation of industry sponsorship that guided executive committee decisions on investment for multiple years.

Directed business communication for the foodservice division, engaging audiences and enabling sales growth. • Managed PR support to launch new products at trade shows, generating dozens of stories in post-show media coverage for greater visibility to customers.• Led a refresh of our B-to-B website using metrics to track which content customers engaged with most and netting hundreds of new leads to feed the sales funnel.