As the Executive General Manager of Strategic Partnerships at Weld Australia, I am proud to represent the peak body for welding in Australia. Reporting directly to the CEO, I lead the development, management, and execution of strategies designed to enhance our influence, representation, and revenue from both government and industry sources.My Key Responsibilities:- Representing Weld Australia as the foremost authority in the welding industry nationwide.- Developing and maintaining active relationships with industry and sector groups to boost recognition and revenue.- Securing financial support through grants and partnerships, ensuring alignment with budgetary goals.- Crafting and implementing national advocacy and engagement plans to advance Weld Australia’s initiatives.- Committing to continuous improvement and staying abreast of industry advancements, issues, and trends.- Providing regular updates to the CEO and advising on matters impacting our advocacy and engagement objectives.In my role at Weld Australia, I am dedicated to advancing the interests of Australia’s construction and manufacturing sectors through strategic partnerships and innovative advocacy.

Strategic Non-Executive Director focussed on guiding growth and governance whilst being a stakeholder value champion and advocate for the Welding industry.• Providing strategic guidance and leadership, contributing to board decision-making processes.• Specializing in marketing, strategy, and international business, enhancing Weld Australia's visibility and market presence.• Lead the Advocacy and Government Relations Working Group, shaping industry advocacy strategies and member-driven initiatives.• Contributes insights for long-term planning, risk management, and international business development.• Play a pivotal role in advocating for favorable regulatory environments and advancing Weld Australia's objectives.

Appointed step-up CEO of K-TIG at the commencement of voluntary administrationI led operational, commercial, and strategic initiatives whilst effectively managing stakeholders and providing internal and external leadership during the period which eventually led to the successful execution of a Deed of Company Arrangement (DOCA). Responsibilities included:• Providing decisive leadership, ensuring alignment with organizational goals across the global operations, including business in VA and those that remained in general trading - USA and UK companies.• Managing relationships with administrators, investors, customers, and partners.• Overseeing financial restructuring to maximize efficiency and reduce risk.• Fostering employee engagement and morale during challenging times.

• Interact with K-TIG’s market segment to understand the needs of clients and what drives their buy decisions• Understand the offerings of competitors to quantify their relative strengths and weaknesses against K-TIG’s capabilities• Manage external providers and internal resources to execute of the company’s marketing strategy• Manage the company’s lead generation activities to supply the sales team with high quality sales prospectsOrchestrated the enhancement and sustainment of global marketing strategy, positioning the brand for sales generation with a $30+ million pipeline value.Leads overall commercial management and oversight of the global sales, marketing, and business development team.Developed and executed an effective marketing strategy in collaboration with the executive team and delivers monthly reports and updates to executive and board packets on KPIs.Manage customer marketing, communication campaigns, pricing, and production of company collateral. Including public relations, media engagement, and thought leadership initiatives.Finalist, Marketing/Communications Professional of the Year - 2022 Australian Defence Industry Awards.Established over a dozen new strategic partners in key markets, expanding global reach.Developed sales playbook, led efforts to enhance direct sales distribution channels, and overhauled company messaging. Including GDPR compliance and best data practices.Manage CRM (HubSpot) and digital assets for high-quality lead generation.Achieving 30 – 45 marketing qualified leads (MQL) per month from inbound methods.Successfully doubled inbound lead generation results and conversion rates through higher-quality lead profiles.Provided marketing automation and insights, achieving top keyword rankings.Responsible for K-TIG Brand Awareness and marketing budgets to deliver high-quality leads.

Member of the senior management team with scope of creating and overseeing the strategic direction, governance and policy.Oversee the effective transition and diversification of the business into new fields with regional impact and global adoption and scalability.Generate intelligence to determine best market practice and behaviors using market research on projects that support the development, promotion and market penetration in line with the group strategic direction.Oversee marketing and development phases of local and global projects including the creation and presentation of business proposals and plans to internal and external stakeholders.Development, implementation and monitoring of short and long term marketing strategies (including digital) and advertising campaigns in order to create and increase brand awareness leading to commercial outcomes.

• Directed sales (>$15m) and profits ( >10%) in the Australian and New Zealand regions.• Completed a business diversification strategy post-closure of the automotive industry.• Oversaw direct account management responsibilities with major automotive companies. Prior to the closure announcement, we had established the highest dollar value ($) contribution per vehicle in the entire Nitto Denko Transportation business. • Performance-managed staff through budgetary deficits to increase performance.• Managed department budgets and expense allocations within sales, marketing, and practice.• Full product management from ideation to execution of concept over successful good cause Oceania marketing campaign with Bunnings for Pink Tape. Delivering awareness and a $115,000 contribution to the McGrath Foundation for Breast Cancer nurses and support.

- Responsible for maintaining and developing sales and profits within Australia and NZ. - Responsible for all activities of the External Sales members and related activities of Customer Service Department.- Managing and implementing strategies to support continued growth in sales and profit.

With three direct reports, this role held responsibility for directing and developing all sales activities associated with the Southern business region (Victoria, South Australia, Western Australia & Tasmania) and the automotive business nationally.

Extended job function to support marketing and strategy elements of Zensorium® (Singapore-based wholly owned by Nitto Denko Corp)Zensorium is a technology company known for its focus on wearables and health-related products,particularly in the field of health and wellness monitoring. One of their notable products is theTinké, a device designed to measure various health metrics, including heart rate, respiratory rate,and blood oxygen levels. Provided launch strategy and consultation for the wearables business sector for consumer and clinical products, and new business creation for livestock adoption of core technology.