I build deep knowledge of our brand voice and translate it into content for a variety of audiences — from Fortune 100 employers to Labor Unions and Health Plans.Develop messaging and positioning that differentiates Premise as a brand, ensuring consistency across communication channels and platformsSupport regular updates to sales messaging, including presentations, data points and statistics, strategy materials, slicks, and morePartner with internal communications to cascade messaging changes across the team and organizationManage brand content calendar and contribute regular blogs and case studiesDeveloped the two top-ranking (by engagement) brand blogs: “What You Should Know About Patient Attribution in Healthcare” and “Healthcare ROI: Understanding Return on Investment in Direct Healthcare” “Healthcare ROI: Understanding Return on Investment in Direct Healthcare” hosted as a guest thought leadership blog by the National Association of Worksite Health Centers (NAWHC)Conceptualize, develop, and deliver brand content and assets, including web and landing page copy, programmatic ad copy and creative direction, sales presentations, and marketing emailsSupport brand and sales messaging strategy, including writing executive summaries for proposals that won $1 million+ contractsDevelop new audience strategies when entering new markets, including Labor Unions and Health PlansWork with stakeholders across the company to gather information and collect feedback, including senior leadership and sales team

I support growth and business development teams with concise, well written content and collateral to grow new and existing business.

• Built landing pages for cspire.com using our CMS.• Migrated content from old to new CMS.• Worked with internal stakeholders across three lines of business to plan content strategies.• Supported ongoing marketing campaigns.• Collaborated with the Creative team to plan copy and digital assets required for page builds.• Conducted final proofing and QA for pages before publishing.• Created and edited landing page for the iPhone 12 launch and Holiday campaigns, which drove record number of phone activations and upgrades through cspire.com

• Executed and planned the editorial calendar for LifeWay.com.• Created and edited article and content pages for LifeWay.com using Adobe Experience Manager.• Developed content plans for specific products, new releases, seasons, and buying cycles to increase web traffic and sales revenue in collaboration with internal stakeholders.• Executed creation of three Christmas gift guides, incorporating high-level direction and a list of priority products in a user-friendly page layout with effective copy in 2018. Revisions in 2019 grew revenue by 121% and conversion rate rose from 3% to 4.4%.• Relaunch of LifeWay.com on a new website architecture in 2018. The team received a year-end award for year-over-year growth as a revenue channel in the same year as a major website rebuild.• Contributed to the LifeWay.com revenue channel’s consistent double-digit year-over-year growth (peaking at 30%), which began in early 2018 and continued until the COVID-19 pandemic.• Communicated with internal product creation teams to curate content for marketing materials.• Contributed to LifeWay.com newsletter planning.• Optimized the standard article page layout to make it easier for customers to find articles, brands, and product pages.• Launched a new content platform, LifeWay Voices, as the primary article editor. • Wrote the entirety of LifeWay’s corporate COVID-19 response and managed a COVID-19 free resources page. This page succeeded in building a brand relationship with LifeWay’s audience (per customer reviews).

• Directed a team of 25 freelance writers and editors with minimal turnover.• Managed budgets and analyzed writing performance of freelance writers and editors.• Created and managed editorial calendars for more than 40 topical websites.• Edited material for the company’s four yearly conferences, newsletters, booklets, workbooks, guides, and other print items.• Proofread and copy edited the Foundations Recovery Network Workbook and the company’s children’s therapy book, Pirates Have Feelings, Too.• Audited existing online content assets and analyzed needs for future content planning.• Evaluated quality of writing on the company’s many websites and spearheaded revision efforts.• Assisted the Conference, Web Development, Graphic Design, Email Marketing, and Brand Control teams with all writing needs.• Maintained strong, positive relationships with creative and industry professionals outside of the company.• Improved website readability through revision efforts.• Increased organic search traffic and doubled time-on-page metrics by implementing a strategy of long-form articles for topical websites, replacing a strategy of short or micro articles.

Managed the church's digital presence, including website updates, blog posts, and newsletters. Wrote and prepared content for a printed quarterly newsletter. Assisted in contracted rentals of the church facility. Facilitated communication between different ministries sections of the church.

Intern with WLBF Faith Radio. Tasks included building programming carts for the air, revising and building mailing lists, updating community calendars, writing on-air promo spots for local events, and general clerical work.