Ben Morrison Email & Phone Number

Kent, Wa, Us

Irvine, Ca, Us

Tampa, Fl, Us

• Oversee all marketing operations for the Pacific Region of Apex Service Partners.• Work with corporate headquarters and local leaders to strategies, align and implement marketing initiatives.• Develop, maintain, and manage vendors relationships service.• Executed Demand Generation, Lead Generation and Marketing Automation tactics.• Develop, track and report, marketing KPI’s weekly, monthly, and quarterly. Provide reports for quarterly review with corporate headquarters and leaders.• Manage a team to keep up with SEO, LSA, PPC, and social media as well as call centers to improve booking performance. • Strategic specific marketing plans on local and national scale.• Creative input on brand messaging, collateral material, and website content. • Lead weekly marketing updates, initiatives, performance metrics and plans with local GM/MAP and Managers.• Work and collaborate with other Regional Marketing Directors across the US to bring best practises.• Key stakeholder in consolidations and acquisitions plans for marketing and branding leverage.• Develop Weekly, Quarterly, Annual reports, budgets, KPI’s and performance metrics across multiple brands.• Manage Social Responsibility, Social Events, Home shows and Tradeshows.• Develop, strategies and execute new services offers to customers.• Build customer base• Over saw marketing for 9 brands from Washington to Oregon• Lead consolidation, standardization and leverage marketing spend across the two states.• Helped with Recruitment at tradeshows, collateral material• Reputation management for Google, indeed, Glassdoor and LinkedIn

Kent, Washington, Us

• Managed all marketing and well as the call center for 11 states.• Worked with Sales team to deliver marketing material across the region.• Plan and develop tradeshows and special events for vendors.• Bring to market new products and services.

Mountlake Terrace, Wa, Us

• Oversee operations of five service categories, including carpet cleaning, duct cleaning, house cleaning, hospitality services, and HVAC services.• Train and lead a staff of 60+ to sell and provide customer service based on customer personas.• Work with managers to develop staffing plans based on department needs, including pay structure, employee review process, incentives, and bonus programs.• Spearhead acquisition of a company to further company’s growth, performing due diligence, reviewing P&Ls, negotiating teams, and developing growth and integration plans; expected to increase revenues by 20% during first year.• Championed social responsibility efforts through fundraising programs and marketing channels.• Worked with managers to implement events and employee recognition programs to maximize employee satisfaction.• Developed KPIs (cost per job, number of jobs per day, number of techs per day, lead booked, ROI, cost per lead, average ticket, average hours on a job, number of rooms cleaned, and average time) to enable better decision-making and P&L alignment.• Reputation management for Google, indeed, Glassdoor and LinkedIn• Branding position for company recruitment efforts.• Conducted all new employee onboarding orientation

Renton, Washington, Us

• Developed processes and procedures for CSR, dispatchers, and marketing departments, increasing booking rate.• Managed marketing budget, reducing yearly spend from $2.5M to $2M while increasing leads and building brand awareness.• Used Google Analytics and trained staff to ask questions that effectively uncover needs and pain points.• Developed and maintained brands’ look, feel, and story, trademarking brand.• Monitored internal brand usage from uniforms to company vehicles, letterheads, and company events to ensure consistency.• Owned all social activities and content across Yelp, Facebook, and LinkedIn, streamlining content.• Served as creative director for radio and TV spots, overseeing production, and editing content.• Developed marketing and social campaigns based on partnerships with charitable organizations such as Boys and Girls Club, American Cancer Society, and Northwest Harvest through vendor relationships to leverage a three-way branding approach. • Coordinated Employee Appreciation Party, Summer BBQ fair, Season Greeting Party, Thanksgiving Dinner Day, and other monthly employee events to strengthen employee engagement.

Renton, Washington, Us

• Drove recruiting of warehouse, plumber, trainees, and office staff to increase employee retention and engagement.• Coordinated internal company events, including annual picnic, appreciation party, monthly cook outs, and holiday parties.• Recruitment for all staff need in the company.

Renton, Washington, Us

• Supervised nine team members to drive all marketing and customer service efforts, developing budgets, strategies, marketing plans, and creative initiatives.• Listened to 600+ phone calls to identify target audiences and rewrote phone script to effectively address pain points, increasing average booking score from 68% to 95%. • Managed TV/radio/billboard/bus media buys, digital advertising, website content and SEO/SEM, and direct mail implementation.• Drove creative direction to promote brand, monitoring metrics and developing marketing campaigns.• Managed postings, collected demographic data, customer reviews, and identified trends.• Owned public relations and social responsibility marketing.

Bethlehem, Pa, Us

• Provided support and training material to sales staff, and directed sales team to meet marketing objectives.• Provided art direction, developed marketing plan, managed PR and media and print buys, drove brand development and implementation, and maintained website.• Worked with customers to develop their marketing mix and provided resources for their needs. • Managed co-op program for manufacturers, distributors, and dealers.

Renton, Wa., Us

• Managed marketing and brand projects, including tradeshows, graphic design, public relations, website, product management to drive international sales; performed market research and analysis to develop effective marketing and sales plans.

Tacoma, Wa, Us

• Served as graphic designer for brochures, billboards, website, special events, bus, and annual reports within a non-profit organization.

• Managed a $3M nationwide direct mail budget, reducing vendor costs by 25% without losing quality of deliverables.• Oversaw a two-member creative team to create and implement a nationwide B2B direct mail marketing program, brochures, annual reports, newsletters, and billboards; built seasonality marketing campaigns for branch managers to use in their region.

Mba Courses, Marketing

Bachelor Of Arts - Ba, Visual Communication