Managed extensive multinational SEM campaigns as part of Tripadvisor’s Global Marketing Team. Identified SEM growth opportunities, and analysed marketing data for actionable insights using SQL and advanced Excel. Designed and analysed tests with data scientists to ensure the effectiveness of strategies.

Contributed to Google's revenue growth by collaborating with account managers in assisting customers in managing paid search campaigns. Responsibilities included identifying growth opportunities, creating sales collateral, and implementing processes for upselling solutions, leading to improved client satisfaction and revenue.

Led 40 concurrent web development projects: onboarding clients, understanding specific requirements, delivering completed websites, and training clients in platform management. Collaborated with internal teams, including designers and programmers, to enhance user experience, website performance, and client satisfaction.

Managed SEM and Social Media Marketing projects for clients across multiple industries. Experimented with optimisation initiatives and scaled winning solutions to achieve 50% growth in conversion rate. Provided detailed monthly campaign performance reports via Google Data Studio.

Crafted SEO-optimised content including articles, product descriptions, and landing page copy. Conducted in-depth research to produce engaging articles for diverse clients. Supported digital advertising content creation for Social Media Advertising and Google Ads.

- Conduced research for a large range of policy issues in accordance with the Centre's interests: democratic renewal, sustainable economy, educational reforms- Analysed data and presented the results in coherent, actionable reports as bases for future policy ideas: existing problems, current approaches and possible alternatives.- Authored a section of a policy reform paper to renew public support for democratic practices: focused on empirically proving a drop in democracy's popularity in democratic strongholds.- Identified and researched potential sources of funding for the CPD- Tracked media appearances of CPD's research fellows