As the founder of Swiss Point of Care, I established a mission-driven organization dedicated to enhancing metabolic health and empowering individuals to lead healthier lives. The company has evolved into a holistic platform for health improvement, offering advanced measuring devices, a proven metabolic keto program, and high-quality food and supplements.

I believe that everyone has the possibility and the choice to live life to the full and in good health. The keto lifestyle is a health reboot. It’s an incredibly effective way to achieve long-term weight loss, better performance and better health and wellbeing.

VPSana Group invests in various companies and brands involved in Health, Beauty and Nutrition.The group also provides management, interim and consulting services to Retail and FMCG companies. Examples of current activities - Swiss PointOfCare medical devices and rapid tests- Go-Keto lowcarb, keto, glutenfree food and food supplements- Vital20 natural supplements for health an vitality- Product development and sourcing services for various companies and brands.Previous assignments include: Dr.Max Pharmacies and Penta Investments, ATI-LaCoppa Coffee, Laboratoires de Biarritz (organic skin and suncare), Amiset-American Sports.

Europe's #1 Organic certified Suncare and Skincare Alga Maris. Aöga Cicosa, Alga Natis, Ocean en Meteologic

Dutch Business Round Table (DBRT) is a modern version of the previous Chamber of Commerce Netherlands- Switzerland. Since 1995, DBRT offers a networking platform to the Dutch business community in Switzerland and promotes business relations between Switzerland and the Netherlands. DBRT is an independent, not-for-profit organisation.It is our ambition that DBRT offers its members and guests not just a possibility to create and maintain relationships outside the direct working environment, but also promotes a mutual understanding of relations between Switzerland and the Netherlands, while looking after the interests of its members.

As Commercial Director responsible for the commercial strategy, business development and sales globally.• Successfully launched our innovative 100% compostable coffee capsule under LaCoppa brand in Germany, Austria, Croatia, Hungary, Slovenia and Spain. • Defined and executed brand strategy, and marketing and social media campaign.• Developed partnership with leading A-brand in Scandinavia launching in Denmark, Sweden and UK.• Initiated, negotiated and completed partnership for worldwide launch with one of the top Italian Espresso houses

As Interim Executive responsible for the development and implementation of the Dr. Max commercial strategy. • Building the group and country commercial structure. • Developing the Private Label strategy and building the organization/team (6 people/3 countries). Introducing 150+ SKUs in OTC and Generic prescriptions• Improving margins on local and group level.• Developing new retail concept (8 people/3 countries)Dr. Max (sales > €500mln), owned by private equity Penta Investments, operates 500+ Pharmacies in Czech Republic, Slovakia and Poland, serving over 100.000 customers per day.

As co-owner and board member, responsible for turnaround and international expansion. • Turnaround from decline in sales and losses to growth and profit. Achieved 3 consecutive years of double digit sales growth. (2011: +20,6%, margin +31%) • Successfully expanded business in Netherlands, and to UK, Belgium and Germany. (from 1.800 to >3.000 stores)Amiset (a.k.a American Sports) has been active for over 10 years in functional foods & supplements. Its brands are sold in 3.000 stores in NL, Belgium, Germany and UK. Its webshop Vitamins Direct (www.vitamins.nl) generates close to €1mln.

Reporting directly to the A.S. Watson Board. Worldwide responsible for A-Brands globally (annual spend €3bln) and for Private Label in Europe (annual spend €650mln). Chaired the Asia and the European Steering Committees across 36 markets, involving commercial directors and merchandise heads (with 8.300 Health & Beauty Drugstores and Perfumeries, €11bln in sales and 100.000 employees) .• Managed the transformation from 36 individual companies into one group.• Created and managed strategic partnerships with the top-35 A-Brand Suppliers delivering:• Incremental annual income €40mln (+1,5% of net invoice value). • Joint innovations in products, packaging, supply chain. (P&G, L’Oreal, Unilever etc)• Significant supply chain improvements, e.g. delivery service levels +5%, shrink reduction in high loss categories by >15%.• Launched exclusive brands such as Majolica Majorca (Shiseido), Asience (Kao).• Incremental $2mln marketing funding (+12%), with PowerPack instore communication in Asia.• Created and managed an international commercial team, 10 in Zurich and 5 in Hong Kong, focused on improving EBIT through buying & merchandising of A-Brands, private label and not for resale. • Centralized EU Private Label delivering €27mln (5-7%/year) + supplier investment > €1mln/year.• Developed innovations and launched new ranges/brands across Europe, such as Suncare, Eye & Lens care (optical), Vitamin, and OTC. Increased private label share globally from 16% to 18%. • Successfully implemented E-commerce sourcing solution improving buying managers’ efficiency by 10-15%. Supplier management with compliance management.• Build group datawarehouse to measure supplier and category profitability and to monitor individual companies against budget and KPIs.• Co-developed retail academy with standard operating procedures, such as category management, joint business planning, CRM & marketing, visual merchandising for store and commercial staff.

Ahold is a global retailer with total sales in ’03 of € 57 bln operating 9.000 stores in 27 countries, with food retail (super & hyper markets) and foodservice. Worldwide responsible for Perishables and Private Label.- Created global sourcing for Produce (Fruits & Vegetables) and expanded into Seafood and Floral, delivering > US$ 12 mln annual net savings (10%). - Created and managed regional sourcing organizations in Europe, USA and LatAm for Private Label and Perishables and delivered average 10% savings on annual spend US$ >35 bln.- Developed Private Label strategy to improve EBIT EU +€100 mln and LatAm +$44 mln in 3 years. - Launched consumer marketing program “Ecosound” in USA for responsible & sustainable sourcing - Implemented e-sourcing software Synertrade and developed Ahold supplierweb.- Board Member Produce Marketing Association. Speaker at various conferences, such as Blooming Business Floriade 2002, PMA conference Philadelphia 2001, Aquavision Stavanger 2000.From Sept 04-July05 Trade Director @ AMS Sourcing

Management Trainee to Product DirectorCargill is an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 97,000 employees in 59 countries.- Managed P&L for 4 global commodities with team in Malaysia, Indonesia, Philippines and Europe.- Involved in the integration of the commercial teams within European Oilseeds business.- Responsible for the oil sales for 2 plants and for the trading, hedging and internal brokering.