In my role as Digital Product Owner at Wolverine Worldwide, I am at the forefront of managing and enhancing our marketing technologies, including but not limited to, Salesforce Marketing Cloud. I am also responsible for orchestrating the digital marketing landscape to amplify our global brands’ presence. My expertise lies in leveraging cutting-edge marketing technologies to craft compelling digital experiences that captivate consumers and drive business success.

As the Product Owner for Salesforce Order Management at Wolverine Worldwide, I am responsible for the strategic oversight and continuous improvement of our Salesforce solutions, with a keen focus on optimizing order management processes. My role involves prioritizing the product backlog, defining feature sets, and collaborating closely with stakeholders to ensure a smooth order fulfillment experience that aligns with our global brand strategies.

As a Senior Business Systems Analyst at Wolverine Worldwide, I manage and optimize our Salesforce platforms, focusing on both Order Management and Service Cloud. My role is crucial in aligning business processes with system capabilities, ensuring efficient operations and exceptional service delivery across our global brand network.

As the founder and artisan at MadeWithBeerInHand, I specialize in creating handcrafted, rustic decor and abstract art pieces that resonate with the warmth and authenticity of their origins. My passion for blending artistic expression with a rustic aesthetic has led to a distinctive product line available exclusively on Etsy, Amazon Handmade, and eBay. Each piece is meticulously crafted from reclaimed materials sourced from old barns, shipping crates, and other structures rich in history and character. As a craft beer aficionado, my weekends are dedicated to the art of woodworking, often accompanied by the taste of a fine ale, which inspires the final touches on every unique item. For inquiries or custom requests, feel free to reach out. Let’s add a touch of rustic charm to your space!https://www.etsy.com/shop/MadeWithBeerInHand

Collaborated with Focus on Force to develop training materials for the Salesforce Marketing Cloud Email Specialist certification. Created comprehensive PowerPoint presentations aligned with certification objectives, designed practice exam questions, and ensured content quality and accuracy, Helped professionals prepare for certification by delivering clear, structured, and actionable learning resources.

As a Senior CRM Analyst at Keck Medicine of USC, I played a pivotal role in the successful implementation of Salesforce Health Cloud, enhancing our healthcare delivery through advanced CRM strategies. My expertise was instrumental in configuring and managing the platform to meet the intricate needs of healthcare professionals and patients, ensuring a seamless integration with our existing systems and processes.

I'm a senior business systems analyst supporting our Patient and Provider teams. I have extensive experience in all things Salesforce, especially Sales Cloud and Marketing Cloud. I help to ensure that our end users are getting the most out of these systems through continuous improvement efforts.

As a Salesforce Business Systems Analyst at Perrigo, I provided essential support across Sales Cloud, Service Cloud, and Marketing Cloud, enhancing platform functionality and user experience. Drawing upon my previous knowledge and experience, I introduced innovative ideas that drove the platform’s evolution. Among my recognized contributions was my expertise in reporting and analytics, which I seamlessly integrated into our operations, aiding in the strategic advancement of Perrigo’s healthcare solutions.

(May 2018 - Present)Salesforce CRM Technical Analyst (Salesforce Administrator)In my tenure as a Salesforce CRM Technical Analyst at Priority Health, I was dedicated to enhancing company-wide adoption and optimization of the Salesforce suite. My approach to business process improvement was rooted in a deep understanding of Salesforce’s capabilities, which I utilized to scope, build, test, and train on new platform enhancements. Specializing in advanced reporting and data analytics, I provided valuable insights that supported business objectives and created efficiencies. My overarching goal was to empower the organization with Salesforce solutions that streamlined processes and facilitated strategic growth.(March 2017 - May 2018)Senior CRM Marketing Automation SpecialistAs a Senior CRM Marketing Automation Specialist at Priority Health, I was entrusted with the critical task of building and executing robust marketing campaigns through Marketing Cloud and Salesforce.com. My role encompassed the entire lifecycle of marketing and sales strategies—from conception and building to testing and implementation. I was also responsible for evaluating and improving processes, ensuring that our marketing efforts were not only creative but also efficient and effective. My certification as a Marketing Cloud Email Specialist and Salesforce Administrator underscored my expertise and commitment to excellence in project management within the Salesforce and marketing domains.

At DELIV, a pioneering same-day delivery startup, I served as an Inside Sales Manager and Salesforce Administrator, where I played a dual role in driving sales growth and managing our CRM platform. My leadership in the sales department was marked by strategic planning and execution of sales operations, contributing to the company’s rapid expansion and success in the competitive delivery market. As a Salesforce Administrator, I ensured the CRM system was finely tuned to support our dynamic sales processes, providing the team with the tools needed for peak performance. My tenure at DELIV was characterized by a commitment to excellence and innovation, laying the groundwork for the company’s eventual acquisition and continued legacy in the industry.

At IDV Solutions, a provider of data visualization software for risk management, my role as an Inside Sales/Business Development Manager and Microsoft CRM Administrator was pivotal in driving sales initiatives and managing customer relationships. My expertise in business development was instrumental in identifying new opportunities and fostering strategic partnerships, while my management of the Microsoft CRM platform ensured a streamlined sales process and enhanced data analytics capabilities. My tenure at IDV Solutions was marked by a commitment to excellence and a deep understanding of operational risk, contributing to the company’s growth and success in the enterprise software market.

As an Account Development Consultant at Lean Logistics, I was a key player in supporting our dynamic sales team, contributing to the strategic growth of the company. My role involved a blend of inside sales expertise and technical acumen, particularly in enhancing the Salesforce CRM solution. I was responsible for developing comprehensive reports and analytics, which provided valuable insights for business decisions. Additionally, I played a crucial role in implementing new functionalities within the CRM, including an innovative lead scoring system that optimized our sales processes and contributed to the overall efficiency and success of the sales department.

As a Healthcare Recruiter at Maxim Healthcare Services, a company renowned for enhancing the quality of life within communities through comprehensive home health care and behavioral care services1, I was instrumental in identifying and attracting top-tier talent. My role involved strategic recruitment processes, ensuring the placement of qualified healthcare professionals who were aligned with Maxim’s mission of providing compassionate care and service. My efforts supported the company’s commitment to excellence and trust, contributing to its reputation as one of the most trusted healthcare providers in the nation.

As a Recruiting Consultant at Pinpoint Search Consultants, I specialized in sourcing top engineering talent for key sectors such as automotive, defense, aerospace, and alternative energy. My expertise in recruitment was pivotal in matching highly skilled engineers with our clients’ specific needs, contributing to the advancement of cutting-edge industries. My strategic approach and deep understanding of technical requirements ensured that our clients were equipped with the best professionals to drive innovation and success.

As a Talent Acquisition Intern at Lean Logistics, I had the unique opportunity to beta test the LinkedIn Recruiter platform, contributing ideas that were instrumental in shaping its current functionalities. My role extended beyond testing, as I actively participated in filling highly technical roles within the company, showcasing my ability to understand and meet complex technical staffing requirements. This experience not only honed my recruitment skills but also allowed me to make a tangible impact on the tools used by talent acquisition professionals industry-wide.

At Midwest Railroad Materials, a company dedicated to the sustainable deconstruction of railroads, I was responsible for managing a broad range of internal operations. My role was crucial in overseeing all paperwork and billing processes, ensuring accuracy and efficiency in financial transactions. I also handled the accounting, payroll, and HR duties, supporting the company’s workforce and contributing to the smooth operation of office functions. My comprehensive management of these tasks was vital to the company’s ability to recycle and sell materials effectively, reinforcing its commitment to environmental sustainability and operational excellence.