•Develop and drive the digital merchandising strategy for the Electronics category.•Manage our promotional event calendar and communicate any updates and/or additions to all stakeholders.•Oversee the execution of events and implementation of creative assets across all of the main Electronics webpages.•Communicate daily with merchandising, planning and marketing to develop revenue driving strategies within the category.•Coordinate, develop and manage the sitewide launch strategy for key brands and products within my departments.•Share out weekly in-depth category sales and data recaps to aid in digital strategy development and adjustment.

•Strategically merchandise the Culinary assortment on QVC.com to drive sales and streamline the customer experience.•Coordinate with various teams within the company to optimize the overall customer shopping experience on QVC.com.•Work cross-functionally to communicate a clear and engaging story on all platforms to QVC food customer.•Oversee the build process to ensure new product is setup efficiently and with all pertinent information for customers.•Provide creative direction for e-mail, social, and homepage campaigns to drive engagement within the culinary category.•Analyze sales data to identify and elevate key sales drivers and trending brands and product.•Coordinate with Buying teams to align on new product and inventory needs within respective categories.

•Discovered and curated new, unique product with strong value to drive sales in respective categories.•Managed the On-Air product assortment buying process for key national brands.•Tracked and managed SMI in respective categories to ensure that I achieved/beat my monthly Plan.•Coordinated weekly with my Planning team to drive On-Air sales promotions as effectively as possible.•Presented new product plans to key stakeholders within the company to ensure all parties were aligned.•Attended trade shows when relevant to discover new products and forge new vendor relationships.•Collaborated weekly with my Replenishment & Supply Chain teams to ensure inventory flow was properly.

•Actively sought out new items and brands in the CE space to create new stories to tell our customer On-Air.•Worked with agility to launch successful Big Deal offers within the short lead times necessary to the Electronics category.•Negotiated with national brands to lock TSV offers that both appealed to the QVC customer and offered incredible value.•Coordinated with my Planner to effectively drive sales by aligning airtime with vendors’ national promotional calendars.•Analyzed current sales trends in Electronics NPD data to identify and drive new areas of growth within my categories.•Utilized national promotional calendars for my key brands to develop unique sales opportunities On-Air and on QVC.com.•Attended the Consumer Electronics Show to meet with key vendors and discover new products for the QVC customer.

•Curated new product for weekly QVC.com promotions to drives sales and deliver new, unique values to the QVC customer.•Worked to grow new and relevant categories, such as gaming computers, to further diversify the QVC.com assortment.•Communicated with vendors on a daily basis to ensure that top-selling products remained in stock and priced correctly.•Worked with both vendors and internal teams to efficiently and accurately set up and build new product for QVC.com.•Coordinated with our e-Commerce team to develop unique promotions to drive sales in my assigned brands.•Pulled daily sales and inventory reports to keep my team informed of top-selling items and areas of opportunity.