Ben Plummer Email & Phone Number

New York, Ny, Us

Knotch is the leading provider of Content Intelligence, providing companies a 360 degree view of the data related to their content and AI driven insights into the performance of that content all delivered through the lens of a marketer.As the EVP of Marketing, I am responsible for all aspects of marketing strategy and execution. This includes all areas of content marketing, demand generation, product marketing and communications. As a member of the Knotch leadership team I work with an exceptional group of executives to plan for the growth, culture and ultimate success of the Knotch.

Tier3 provides network management software to improve Riverbed application performance by continuously monitoring performance and utilizing an AI driven knowledge base to identify issues and automatically mitigate them.As CEO my focus is on leading the company's transition from a services lead company to a SaaS software provider.

New York, Us

The leader in providing contextual intelligence products to allow brands to execute targeted advertising and support brand safety.Responsible for global marketing and go to market strategy. Built an integrated global marketing team focused on differentiating Grapeshot from traditional audience targeting technologies. Lead the launch of the company into the marketing technology space and participated on the acquisition team during the Oracle Data Cloud purchase of Grapeshot.

Redwood City, Ca, Us

A Leading provider of cloud-based corporate perform management software for the enterprise. SaaS based planning, consolidation, and analytics.Responsible for all corporate and field marketing operations including demand generation, product marketing, and corporate communication. Focused on creating a scalable marketing organization to support the high growth objectives of the company.Executed a strategy to craft a new message and modernize the demand generation process. Implemented a lead scoring and attribution system to improve pipeline quality and lead conversion. Developed a new go-to-market message, supported by a brand re-launch to modernize the company’s image and support a large enterprise sales strategy.

Bedford, Ma, Us

A global provider of data preparation and data discovery products to allow organizations to use any data, regardless of structure, to analyze their business.Recruited by the Vice Chairman of the Board and CEO to help lead the transformation of Datawatch from a small desktop software company into a leader in the data preparation and data visualization software space. Simultaneously held leadership roles in marketing, product development and strategic alliances with the goals of defining strategies and developing teams in all theses areas. Hired and managed an SVP of Products and a VP of Strategic Alliances. Worked with them to define strategies to evolve the products into an enterprise platform and to begin the development of both an OEM and reseller partner program. Drove 3 major product releases in first year and signed partnerships with Tibco and IBM.Implemented a marketing strategy to re-brand both the products and company and to adopt a land and expand demand generation model. Drove a complete replacement of all marketing automation systems and also implemented an aggressive digital strategy which included a complete upgrade of the website. Grew the marketing team from two to 15 people including the creation of a business development function.

Armonk, New York, Ny, Us

The global leader in the innovation and delivery of software, hardware, and consulting services. Specifically focused on business analytics division of software group.Built and held P&L responsibility for a newly created business unit within the analytics group focused on delivering BI and EPM products for the mid-market. Responsible for devising a strategy, building the team and developing the products to support this market segment globally.Hired and managed a VP of Product Marketing, VP Product Development, VP of Partner Development and grew the team from 2 to 70 people in six months. Developed and implemented a global sales strategy to integrate into regional sales teams by partnering with local sales leadership and leveraging a partner sales model.Developed a product strategy to create the first integrated BI and EPM platform based on IBM Cognos TM1 and BI products. Designed and released the first personal data discovery product from IBM. Delivered a seamless product upgrade path to encourage adoption of the enterprise products from the desktop entry point.

A leading provider of performance management and business analytics software based on TM1, the industries first in-memory online analytical processing (OLAP) database.Responsible for expanding the addressable market by transitioning the go-to-market strategy from a focus on niche budgeting applications to a broader analytics agenda. Directly responsible for all aspects of marketing globally, as well as all product marketing and product management.Implemented a plan to create a new market category, with a focus on the unique technical strengths of Applix TM1. Executed an aggressive analyst outreach to validate and take the new category to the market. Created and implemented a major advertising campaign to reeducate the market and reposition the company. Engaged with the press to further evangelize the new messaging and realigned all the demand generation activities to target new buyer personas and reinforce the new messaging.

Us

A global provider of Microsoft based enterprise performance management software for midsized to large enterprises. Joined as part of a new executive team focused on scaling and growing the company. Managed all areas of marketing, business development and product management. Developed an integrated strategy to rename and re-brand the products to support a major new release. Created a new demand generation program that tied together gorilla advertising with aggressive outbound demand generation. Built a sales development team to conduct targeted outbound calling and lead qualification into the office of finance. Lead a crisis management public relations effort throughout a company-threating lawsuit by a major competitor.

The global leader of business intelligence, enterprise performance management and application development software.SVP, Global Partner OperationsFirst executive to consolidate and lead all partner operations globally, including OEM sales, strategic alliances and reseller partnerships. Responsible for P&L across all partner operations.Realigned all OEM sales to support a new product release and launched the first annual subscription pricing model for OEM relationships. Built the first global strategic alliances team. Worked with regional sales leadership to implement a global partner recruitment process and measurement system. Deployed the first global partner portal and revenue tracking systems.SVP, Global New ProductsRecruited back into the company by the CEO to build and lead a new products group and complete an effort to total rebuild the Cognos reporting products. Responsible for the development, marketing and sales strategy for all new product releases outside the core product portfolio.Formulated a strategy to finalize the development and release of Cognos ReportNet and plan for it to become the platform for all future Cognos products. Locked down final product requirements through the implementation of an agile product development process. Implemented a go-to-market strategy to release the product in Japan first to insure quality and reference development with globally recognized brands. Completely overhauled the pricing model to encourage broader adoption and created new sales messaging and collateral to support customer migration. Launched the product under a new brand.First product to deliver $100 million in revenue in its first year of release at Cognos.