Successful and passionate financial services marketing leader, with a proven talent for cultivating high-performance marketing departments to drive growth. Strategic decision maker and excellent problem solver. An expert at managing change to improve efficiencies, enhance campaigns, reduce wastage, maximise revenue and improve customers' experience. Uses a data-led approach to create marketing strategies, identify and create new opportunities. Skilled at creating and overseeing 360° marketing plans for online, direct response, above the line and retail activities, ensuring that communications are consistent and deliver sales. An excellent leader, that fosters a positive and hard working environment, encouraging development and career progression.